The Affiliate Leaders Summit will feature a panel dedicated to Platforms and Performance.

At the 2026 Affiliate Leaders Summit, we will analyze the technologies, engagement strategies, and content models that underpin modern affiliate performance through a dedicated conference panel on " Platforms and Performance ."

The event, which will take place on Tuesday, September 29th, will bring together leading affiliates, social media and content platforms, operators, and marketing experts to explore how affiliates can strengthen acquisition, engagement, and performance in an increasingly complex digital landscape.

The panel is part of the event's two-stage conference program, created in partnership with Conversion Conf . Its program will address the future of affiliate strategy , scalability , growth , AI , content, and discovery.

Throughout the sessions, we will explore ways in which affiliates can reach multichannel audiences, adapt to constantly evolving digital platforms, leverage AI, rethink content strategies, and build more integrated approaches to data, measurement, and acquisition.

“Affiliate performance used to be much easier to define. You just had to analyze rankings, clicks, or conversions and have a fairly clear idea of ​​what was working. Today, the journey behind those results is much more complex,” said Rasmus Sojmark, founder and CEO of SBC.

“Someone might discover a brand through a content creator, see it again on social media, search for it days later, and convert to something completely different. For affiliates, the opportunity lies in understanding this entire journey, rather than trying to conquer a channel in isolation. This strategy aims to analyze performance from this broader perspective,” he added.

The growing influence of AI in performance marketing will be the central theme of the exclusive lecture “ AI-Driven Growth: How Meta is Turbocharging Performance ”. During the presentation, Kaan Camgoz (Head of Games, RMG and Consoles EMEA at Meta) will use real-world operator case studies to examine how AI is already generating practical results for real-money gambling advertisers, covering areas such as media optimization, campaign strategy, creative development, and measurement.

The conversation will then turn to the changing behavior of today's affiliate audience in the session " The Modern Affiliate Audience: Younger, Multichannel, Easily Distracted, and Totally Disloyal ." Experts Armin Aganovic (COO, Joelsson Media Group AB), Shane Roberts (Streamer, BC.Game), Abraham Charles (Founder and CEO, each&everyone), Tamara Hovhannisyan (Head of Product, Digitain), and panel moderator Olha Sydorenko (CBDO, Jester Marketing) will explore how affiliates can engage audiences across different platforms and content formats, as well as changing loyalty approaches and the challenges of building lasting relationships with audiences.

The theme of modern audience engagement will continue in the session “ Evolution of Content: Why Content is the Most Underrated Asset in Affiliate Marketing in iGaming ”. Speakers Rui Costa (Head of Content at Gentoo), Alan Záruba (Director of Digital Content at Livesport (Flashscore)), Adam Bielinski (CEO and co-owner of iGamingNuts), Keith Geary (Marketing Director at Mr Gamble), and panel moderator Rohini Sardana (Founder and CEO of Wisewager Ltd) will examine the impact of concise, social media-native storytelling on the affiliate industry and why it is increasingly being treated as a strategic business asset.

Next, attention will turn to the technical fundamentals of performance during the session “ Measurement in 2027: The Decline of Cookies and the Crisis of First-Party Data .” Experts Clemence Dujardin (CEO of MyAffiliates), Robert Kraft (Founder of Atlas World), Clint Griscti (Co-founder and CEO of APIdae.Digital), Will Barfield (Head of Fan Reach at Better Collective), and moderator Jyoti Rambhai (Editor of Affiliate Leaders) will analyze what affiliate success means in a post-cookie scenario, assessing which technologies still demonstrate value, how affiliates can demonstrate value to operators as traditional metrics become less reliable, and the growing importance of first-party data.

Elsewhere on the agenda, “ Affiliate Leadership 2030: The Strategies Defining the Next Decade ” will examine how affiliate businesses can prepare for future growth, while “ Media Planning in 2027: How Meta, Google, and TikTok Are Shaping the Next Era ” will explore how ever-changing advertising platforms and environments are influencing media strategies. The track will also feature “ Eliminating the Silo Monster: Integrating CRM, SEO, Paid Media, and Content ,” examining how closer alignment between marketing functions can improve acquisition and retention performance.

The Affiliate Leaders Summit, which will take place from September 29 to October 1, 2026, will host 10.000 industry professionals at the Lisbon International Fair (FIL) and the MEO Arena for three days of networking, exhibition and training.

Affiliates can request free VIP passes , while a VIP Pass for the Affiliate Leaders Summit (€599) is available for operators, agencies, suppliers, and other professionals working in the areas of acquisition and performance marketing.

Check out the full schedule for the Affiliate Leaders Summit conference and secure your spot through the event's official website .