Ana Gaming Brasil adopts Google technology to strengthen digital advertising in a regulated market.
Ana Gaming Brasil has started using Display & Video 360 (DV360), a Google Marketing Platform, in its digital media operation. The adoption of this technology follows changes brought about by the regulation of the Brazilian betting market, which established new rules for advertising, monitoring, and compliance of campaigns in the country.
With this tool, the company can centralize the planning, purchasing, and monitoring of digital campaigns on a single platform. In addition to gathering real-time performance data, DV360 uses artificial intelligence to optimize the distribution of media investments and support more precise decisions throughout the campaigns.
The tool allows users to control which environments display ads, track campaign frequency, and monitor advertising distribution throughout operations. These features have become particularly relevant for licensed betting companies, which now need to comply with stricter communication and brand protection regulations.
The implementation of DV360 also takes Ana Gaming Brasil's CMO, Antonio Guerardi, to GMP Advantage 2026, a meeting promoted by Google on September 2nd and 3rd in New York (USA). The event brings together marketing, product, and technology leaders to discuss advances in artificial intelligence applied to digital advertising, new measurement solutions, and topics related to data privacy.
According to Guerardi, regulation accelerated the need for more structured and data-driven media operations. “Regulation has changed how the sector plans and executes advertising campaigns. Today, it's crucial to have more control over audience, investment, and display environments. DV360 brings these decisions together in a single media operation, providing greater measurement capabilities and more security for brand communication,” says Antonio Guerardi, CMO of Ana Gaming Brazil.
During GMP Advantage 2026, Google is showcasing new artificial intelligence features for its marketing platforms, focusing on campaign automation, audience building, performance optimization, and data privacy. The program includes discussions about the changes shaping digital advertising in increasingly data-driven and AI-intelligent markets.
About Ana Gaming Brazil
Ana Gaming Brasil is a Brazilian fixed-odds betting and online gaming operator, authorized by the Prizes and Betting Secretariat of the Ministry of Finance and responsible for the 7K Bet and Bet.bet brands. The company operates with identity verification, restrictions on minors under 18 years of age, and responsible gaming tools such as usage limits and self-exclusion, focusing on adult entertainment, transparency, and player protection. In sports, 7K Bet is the main sponsor of Esporte Clube Vitória and maintains a presence in competitions and sports across the country.
Ministry of Finance warns: Gambling can be addictive. Betting is only permitted for those over 18 years of age. Gamble responsibly.
