ANJL announces TaDa Gaming, BB Gaming, and Legitimuz Tecnologia as new members.

Reinforcing the joint efforts of the sports betting and online gaming industry in Brazil, three companies have joined the membership of the National Association of Games and Lotteries (ANJL). TaDa Gaming, BB Gaming, and Legitimuz Tecnologia join several others. players in strengthening the regulated market through the entity.

Founded in 2019 and headquartered in Taiwan, TaDa is one of the leading global providers of iGaming content, specializing in slots, crash games, and more, as well as being a world leader in fishing games (fish-shooting).

Andy Huang, CEO of the company, explains that TaDa is licensed and certified in several countries, including the United Kingdom, Malta, Sweden, Greece, Romania, and Ontario. Its arrival in Brazil occurred in 2022. "Since then, the progress and growth have been extraordinary, transforming the country from a high-potential opportunity into one of the most exciting regulated iGaming jurisdictions in the world," he said.

According to the executive, the association with ANJL allows for closer relationships with different industry participants, sharing international experience, and contributing to the development of a sustainable, innovative, and regulatory-compliant gaming sector. "Working together with ANJL offers us a broader platform to achieve this goal, as well as the necessary tools to strengthen and prepare our operations for the future," he stated.

Currently operating BRA (bra.bet.br) and preparing the launch of XX (xx.bet.br), BB Gaming is a technology, entertainment, and digital experience group focused on the regulated sports betting and online gaming market. For the company, regulation represented a historic milestone for the development of the Brazilian market. "The sector gained more legitimacy, predictability, and consumer protection mechanisms, creating a more solid foundation for sustainable growth," the company said in a statement.

BB Gaming believes that the main challenges facing the sector in the coming years will be related to building trust, professionalization, and the ability of companies to offer safe, transparent, and responsible experiences to users.

In this context, the company states that the decision to join ANJL is aligned with the company's long-term vision and the conviction that the sustainable development of the industry depends on dialogue, self-regulation, and the institutional strengthening of the sector. "Under the leadership of President Plínio Lemos Jorge, the entity has played a fundamental role in dialogue with authorities, in strengthening best practices, and in building a safer, more responsible, and sustainable environment for the entire industry," the company said.

Also operating in the technology sector, Legitimuz is a Brazilian idtech company specializing in identity verification (Know Your Customer – KYC) and fraud prevention, a fundamental task for protecting bettors and the integrity and accountability of the regulated market. To date, the company has validated more than 28 million CPF numbers (Brazilian taxpayer IDs), protecting operators and users against identity fraud in real time.

For the company, which currently holds more than 70% of the industry market share, there are still challenges on three fronts: combating identity fraud and the use of synthetic databases, combating illegal gambling, and the need for the entire sector's supply chain to adopt robust verification processes, not only as a regulatory obligation, but as a commitment to the integrity of the ecosystem.

The company believes that joining ANJL reflects its understanding that effective regulation and verification technology need to go hand in hand. "The expectation is to build, together with the other members and the entity, a more ethical, competitive, and sustainable market, where regulatory requirements are treated not as an operational cost, but as a differentiating factor of trust for operators and users," the company said in a statement.

According to the association's president, Plínio Lemos Jorge, the association of three companies operating in different areas of the sector reinforces ANJL's multifaceted role and its capacity for bringing people together, which are fundamental for the consolidation of the regulated market, still underway. “The betting industry is composed of a range of companies that work together so that millions of bettors can have fun daily with quality, responsibility, and security. The joining of these three companies to ANJL deepens our scope of action, where different voices from the industry unite for common goals,” states Plínio.

About ANJL

Launched in March 2023, the National Association of Games and Lotteries defends the interests of its members, the sector, and responsible and ethical gaming, always guided by the encouragement of sports, the security of bets, and the contribution to the country's economic development. Among its members are: Aposta Ganha Loterias, Fast Gaming, OiG Gaming Brazil, Ana Gaming Brasil, Esportes Gaming Brasil, SPRBT Interactive Brasil, Defy, LBBR Aposta de Quota Fixa, Lucky Gaming, Reals Brasil, Gamewiz Brasil, BETBR Loterias, Versus Brasil, SorteNaBet Gaming Brasil, Blow Marketplace, Sistema Lotérico de Pernambuco, Vanguard Entretenimento Brasil, Hiper Bet Tecnologia, Pocket Games, ODDSGATE Brasil, Upbet Brasil, EB Intermediações, Big Brazil Tecnologia e Loteria, EBAC, TaDa Gaming, BB Gaming, and Legitimuz Tecnologia.