Player well-being guides Ana Gaming's ongoing responsible gaming program.
Ana Gaming, the holding company that operates the 7K Bet, Cassino Bet, and Vera Bet brands in the regulated Brazilian market, maintains a permanent responsible gaming program recognized by independent certifications: the company holds the COMPULSAFE program seal, developed by the Brazilian Company for Support to Compulsive Gamblers (EBAC), and the EBAC certificate granted to its platforms. These recognitions are awarded to operators that implement protection practices, monitoring, and self-control tools for bettors.
The program accompanies the entire customer journey and is based on a simple principle: betting is a form of entertainment, and the best experience is one where the player is in control and well-informed from start to finish. All actions follow applicable industry guidelines and best practices for player protection, which are continuously reviewed.
In practice, the program translates into content and campaigns that reinforce that betting is neither a source of income nor an investment; tools for players to set their own deposit limits; time-of-stay alerts; self-exclusion mechanisms available at any time; and close monitoring of the user experience, with guidance and support whenever necessary.
“Our responsibility doesn’t end when we provide a secure platform. It extends to offering information, tools, and support so that each player maintains control over their own experience. When there’s an awareness that this is an entertainment activity, the relationship with the game becomes lighter and more lasting,” explains Marco Tulio Oliveira, CEO of Ana Gaming.
Another aspect of the program guides users to allocate only the resources specifically intended for leisure to it, preserving essential expenses such as housing, food, health, and education. At various points of contact, the company reinforces that planning one's own entertainment budget is part of a balanced experience.
“What guides our product decisions is listening to the player. The limit tools, time alerts, and self-exclusion were designed to be a natural part of the experience, and our job is to ensure that the right information arrives at the right moment in the journey,” says Antonio Guerardi, CMO of Ana Gaming.
“At Ana Gaming, we understand that responsible gaming is not just about following the rules. It's part of the company's culture. We continuously invest in technology, user education, and resources that help each customer play consciously. The greater the clarity about the limits of entertainment, the more sustainable the industry's development will be,” emphasizes Nickolas Tadeu Ribeiro de Campos, founder and Chairman of the Board of Ana Gaming.
In Ana Gaming's view, consumer trust is built day by day, through a transparent relationship between the platform and the player. This is the argument that underpins the program: the customer who plays with control and recognizes gambling as entertainment is the one who establishes the healthiest and most lasting relationship with the brand.
Gamble responsibly. Gambling can be addictive. Prohibited for those under 18 years of age. If needed, contact Gamblers Anonymous or CVV (188).
About Ana Gaming
Ana Gaming is a licensed Brazilian online gaming operator committed to responsible entertainment, transparency, and player protection. It operates under the regulations of the Prizes and Betting Secretariat of the Ministry of Finance.
