Betano announces second year of sponsorship for the São Paulo Women's Championship and confirms its presence in the Men's tournament in 2027.
Betano, the first regulated betting company in Brazil, has renewed its partnership with the São Paulo Football Federation (FPF). The brand will be the official sponsor of the Women's Paulista Championship for the second consecutive season, starting with the next round on Wednesday, August 26th. In the men's league, Betano continues as a sponsor of the Paulista Championship, Brazil's main state championship, for the fifth consecutive year, with the brand confirmed for the 2027 season. The renewal reinforces Betano's ongoing commitment to the consistent and long-term development of national sport.
Brand presence and activations in the 2026 São Paulo Women's Championship
As an official sponsor of the competition, the operator will have exposure on LED boards, interactive reactive LED goal panels, prisms and field mats, as well as the official backdrops for press conferences. To enrich the fan experience and highlight the athletes' performance, the partnership will also include the "Goal Ball" and the "Championship Goal Award," an award that will celebrate the most beautiful goal of the competition at the end of the season.
The brand's presence in the Paulista Women's Championship adds to other relevant projects by Betano, such as sponsoring Flamengo's women's teams (football, volleyball, and Olympic sports) and the Brasil Ladies Cup 2025. In addition, there is a partnership with the Brazilian Institute of Women's Football for the launch of IBFF Academy, a free educational platform focused on training and professionalizing the women's football ecosystem in the country.
“The renewal of our sponsorship of the Paulista Women's Championship, for the second consecutive year, reaffirms our commitment to the development of the sport. We continue our plan to build a consistent legacy, which complements our initiatives with other women's sports properties. We want to be where the fans' passion is, promoting equality and creating experiences that further strengthen the Brazilian sports scene,” celebrates Fabio Ritter, Senior Manager of Sponsorship Activations at Betano.
São Paulo Men's Championship 2027: continuity and innovation on the field
With its presence guaranteed in the São Paulo Men's Championship in 2027, Betano will maintain its strong presence in broadcasts and arenas. The brand will be visible on LED panels, prisms/carpets, advertising boards, and post-game interview backdrops.
Among the exclusive activations, highlights include the "Signed Goal Ball" and the awarding of the "Championship Goal Award," initiatives that celebrate the tournament's most memorable moments. Furthermore, the contract grants the company the right to promote other activation actions related to the competition, such as halftime challenges and initiatives with fans in stadiums and watch parties.
São Paulo Men's Championship 2027: continuity and innovation on the field
With its presence guaranteed in the São Paulo Men's Championship in 2027, Betano will maintain its strong presence in broadcasts and arenas. The brand will be visible on LED panels, prisms/carpets, advertising boards, and post-game interview backdrops.
Among the exclusive activations, highlights include the "Signed Goal Ball" and the awarding of the "Championship Goal Award," initiatives that celebrate the tournament's most memorable moments. Furthermore, the contract grants the company the right to promote other activation actions related to the competition, such as halftime challenges and initiatives with fans in stadiums and watch parties.
Responsible Gaming
Betano considers Responsible Gaming a pillar of the company. The educational communications present on the 'Don't Go Crazy' platform help bettors to better control their time and exposure to gambling in a more responsible way, such as: setting financial and time limits defined for different periods; session timers and other features that can be defined by the client; temporary and permanent self-exclusion options; time-out option; links to entities such as Gamblers Anonymous and other organizations that support players and their families; rigorous verification that prevents minors from entering; 24-hour support.
About Kaizen Gaming | Betano
Kaizen Gaming is one of the world's largest GameTech companies. Focusing on Technology and People, it seeks to continuously evolve the online gaming experience it offers to millions of customers worldwide and to entertain sports fans in a fun and responsible way.
Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence in various markets across Europe, the Americas, and Africa. The company employs over 3.000 people worldwide.
In Brazil, Betano is present in the two main competitions in the country, the Brasileirão Betano and the Copa Betano do Brasil, in addition to being an official partner of Flamengo.
Kaizen Gaming is recognized as one of the leading companies in the global sports betting and gaming market, having received numerous industry awards, including "Operator of the Year" at the EGR Operator Awards and the SBC Awards 2025.
Learn more: @betano_brasil | www.betano.bet.br.
