Betano and Flamengo TV launch the series "Whether on Land or at Sea," focusing on the club's Olympic sports.
Betano, the main sponsor of Clube de Regatas do Flamengo, launched this Monday (14) the series “Be it on Land, Be it at Sea”. The audiovisual production will be broadcast on the official Betano and Flamengo TV channels on YouTube. Women's football is the protagonist of the premiere episode.
The content aims to bring fans closer to other sports within the club, highlighting Flamengo's winning universe of Olympic sports. Inspired by the Rubro-Negro anthem, the project places influencers in the routines of high-performance athletes, allowing them to experience a day of training and challenge themselves in each of the sports.
In each episode, the format involves content creators learning the fundamentals of each sport from club athletes, discussing behind-the-scenes aspects of training and competitions, and challenging each other in a mini-tournament.
Women's soccer is the star of the first episode.
The series premiere is dedicated to women's soccer. Influencers Duda Lago and Malu Paris visited the Flamengo training center for an immersion in the training routine with players Anna Luíza, Monalisa , Djeni , and Fernanda.
The next episodes will air until the end of 2026. The second chapter is already in production and will cover rowing, the sport that gave rise to the club in 1895.
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About Kaizen Gaming | Betano
Kaizen Gaming is one of the world's largest GameTech companies. Focusing on Technology and People, it seeks to continuously evolve the online gaming experience it offers to millions of customers worldwide and to entertain sports fans in a fun and responsible way.
Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence in various markets across Europe, the Americas, and Africa. The company employs over 3.000 people worldwide.
In Brazil, Betano is present in the two main competitions in the country, the Brasileirão Betano and the Copa Betano do Brasil, in addition to being an official partner of Flamengo.
Kaizen Gaming is recognized as one of the leading companies in the global sports betting and gaming market, having received numerous industry awards, including "Operator of the Year" at the EGR Operator Awards and the SBC Awards 2025.
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