BETesporte expands its Responsible Gaming structure with Betshield technology.
BETesporte Online Betting, the group responsible for the BETesporte and Lance da Sorte brands, announces a partnership with Betshield Responsible Gaming to expand its Responsible Gaming structure and further strengthen prevention, monitoring and protection mechanisms for bettors.
This initiative is part of the company's strategy to address Responsible Gaming beyond simply complying with regulatory obligations. With the new technology, BETesporte enhances tools already adopted by the operation and expands its ability to identify, in advance, possible signs of risky behavior.
It is worth highlighting that the BETesporte platform already offers users a set of Responsible Gaming tools, such as self-exclusion, temporary pause, permanent pause, and mechanisms for controlling and limiting losses, deposits, and time spent on the platform. With this partnership, these resources gain an additional layer of intelligence: Betshield's technology will continuously monitor bettors' behavior, allowing for the early identification of signs indicating the need to activate these tools and further reinforcing the effectiveness of the protection mechanisms already offered by the company.
These actions follow industry guidelines, which include effective risk mitigation mechanisms, self-control tools such as limits and self-exclusion, conspicuous warnings about the risks of gambling, and continuous monitoring of risky behaviors. BETesporte already provides these tools to bettors and, with Betshield, reinforces the monitoring aspect, anticipating signs that indicate the need to activate other protection mechanisms.
Betshield was chosen based on its adherence to the requirements of Ordinance SPA/MF No. 1.231/2024, the company's reputation, the speed of integration, and, most importantly, the solution's ability to transform behavioral data into intelligence to support preventive actions.
Through this partnership, BETesporte gains an additional layer of technology capable of tracking behavioral patterns, identifying relevant changes, generating alerts, and recording operational evidence. This tool strengthens data-driven operations and allows the company to continuously evolve its policies and mechanisms related to Responsible Gaming.
For Vinicius Nogueira, CEO of BETesporte Online Betting, complying with regulatory requirements is a fundamental principle of the operation, but the company's commitment must extend beyond them.
“Responsible Gaming is one of the pillars of our operation. Meeting the guidelines established by the regulations is fundamental, but we understand that our responsibility doesn't end there. We want to continue evolving, incorporating technology, intelligence, and new tools that allow us to act in an increasingly proactive manner.”
"The partnership with Betshield stems precisely from this objective: to enhance an existing structure and expand our capacity to identify risk signals and act responsibly," says Vinicius.
According to the executive, ease of implementation was also a determining factor in choosing the technology.
“We were looking for a robust solution that also fit the reality of our operation. In less than 24 hours, the integration was complete. This allows us to add a new layer of intelligence to our ecosystem without compromising operational efficiency and, most importantly, to advance on a topic that we consider strategic for the sustainable development of the sector,” he concludes.
According to Thiago Iusim, founding partner of Betshield Responsible Gaming, the partnership demonstrates a broader approach to the role of operators in building a responsible betting environment.
“BETesporte understands that Responsible Gaming doesn't just mean providing tools for bettors to set their own limits. There's also a responsibility on the part of the operator to use data and technology to anticipate signals that may indicate risky behavior and support preventative action. This vision demonstrates maturity and contributes to raising the standard of practices adopted by the market,” says Thiago Iusim.
In addition to contributing to Responsible Gaming policies, technology also strengthens internal governance and traceability processes, allowing for greater capacity to monitor and record the actions carried out by the operation.
For BETesporte, the evolution of these tools is part of an ongoing commitment to building an increasingly safe and sustainable regulated market, in which technology, entertainment, and responsibility go hand in hand.
With the adoption of Betshield, the group takes another step in its strategy of developing mechanisms that not only meet the current demands of the sector, but also contribute to establishing increasingly advanced protection and prevention practices within the Brazilian betting market.
About BETesporte Online Betting
BETesporte Online Betting is the group responsible for the BETesporte and Lance da Sorte brands and operates in the Brazilian betting market with a focus on entertainment, innovation, security, and responsibility. In its operations, the company continuously invests in the development of technologies, processes, and initiatives aimed at building a safer and more sustainable betting experience.
The company also maintains a strong brand presence in Brazilian sports, with activations and exposure in stadiums and at important competitions on the national calendar, strengthening its connection with football and fans. BETesporte also counts on Zico and Vampeta as brand ambassadors, two highly recognized names in Brazilian football who participate in the company's campaigns and communication initiatives, reinforcing BETesporte's close relationship with the public and its presence in the sports world.
