BETesporte closes deal with BRAX and expands its presence in the main Brazilian football competitions.

BETesporte takes another strategic step towards consolidating its brand in the national sports scene.

The company has signed an important agreement with BRAX, one of the leading names in sports marketing in Brazil, guaranteeing high-impact activations in the country's main competitions and also in the Brazilian National Team's friendly matches in the lead-up to the World Cup.

With this new move, BETesporte will have a massive presence in high-reach and high-visibility tournaments, such as the Brazilian Série A, Série B, Copa do Brasil, Copa Verde, Copa Sul/Sudeste and Copa do Nordeste, significantly expanding its connection with fans throughout the country.

Strong presence in the year of the World Cup.

At a strategic moment for world football, the brand reinforces its positioning precisely in the year of the World Cup, a period in which public attention is even more focused on the sport. BETesporte will be present at virtually all major competitions, consolidating one of the largest coverage and exposure networks in the market.

The activations include LED panels, custom carpets, field boards, and high-impact visual inserts, ensuring constant visibility throughout broadcasts and inside stadiums.

In addition to its strong presence, BETesporte stands out by offering the highest odds in Brazil, especially in the Brasileirão Série A and Série B championships, reinforcing its commitment to competitiveness and user advantage.

Another distinguishing feature is the arrival of Early Payout on the platform: if the team chosen by the bettor opens up a 2-goal lead, the bet is paid out even before the end of the match, regardless of the final result.

"Brazil is BETesporte"

As part of the strategy, the company is betting on the concept "Brazil is BETesporte," reinforcing its connection with the national passion.

The campaign highlights the brand's commitment to offering the best experience to the public, with the slogan "You can compare," which reinforces the trust, transparency, and competitive advantage of the platform.

High-profile ambassadors

The campaign gains even more strength with the presence of two big names in Brazilian football: Zico and Vampeta, who bring credibility, identification with the public, and broaden the reach of the communication.

Expansion and consolidation in the market

The agreement with BRAX represents an important milestone in the trajectory of BETesporte, which continues to invest heavily in visibility, positioning, and relationships with the sports audience.

With a guaranteed presence on the main stages of Brazilian football and aligned with a robust marketing strategy, the company is establishing itself as one of the most active and ambitious brands in the sports betting and online gaming segment in the country.