Betsul launches a fun advertising film with Davi Brito focusing on responsible gambling.
“Is Betsul from 'guê'?” The question echoing among the characters in the new Betsul commercial – a regulated company in the online betting segment – summarizes the spirit of the new project launched this Tuesday (29): to provoke laughter, while inviting the public to reflect on the importance of betting responsibly. With creative signature by the advertising agency WeContent, the video stars former BBB Davi Brito, characterized as “Tigrinho”, and also features the participation of comedians and ambassadors, Renan da Resenha, Zé Fabiano and Daniel Perrone, who play characters based on the most popular online casino games. The production, aimed at dissemination on the institution's social networks, especially on YouTube, will also have television broadcasts, with scheduled insertions on RedeTV!.
“We have been investing more and more in content that connects our audience to the importance of responsible gambling. We know that entertainment is part of the world of betting, but it is our duty to remind people that it must always be accompanied by a great deal of awareness. In this campaign, we used humor to attract attention, making it clear that betting can be fun, as long as it is done with control, balance and information,” highlights Mateus Rosa, the company's marketing manager.
Written by WeContent's content strategists, Magno Nunes and Leonardo Geber, Davi Brito brings to life "Tigrinho," a character inspired by the game Fortune Tiger. Alongside him, Renan da Resenha plays "Véio do Raio," a reference to the Gates of Olympus universe. Zé Fabiano takes on the role of "Astronauta," from the game Spaceman, while Daniel Perrone plays "Touro," from the game Fortune Ox.
Together, the characters find themselves in a magical and fictional setting, where they face an unusual situation: helping the disheartened "Little Tiger" rediscover joy in a place where fun and responsibility go hand in hand. With a combination of humor, fantasy, and charisma, the ambassadors set the tone for the campaign by reinforcing, in a light and comical way, that the world of betting is not like a "reality show"—and that betting is not a quick way to get rich, but rather a choice that should be made consciously.
“We started with the idea of creating a playful universe inspired by the imagery of games, but always anchored in the responsibility that the theme demands. Transforming the brand ambassadors into characters was a fun way to engage the public lightly, while reinforcing an important message about responsible gambling,” says Marcus Coura, COO of WeContent.
About Betsul
Regulated in the betting market, Betsul was created in 2019, being the first betting site in the country to achieve the RA1000 seal from Reclame Aqui (Brazilian consumer review website). The company offers complete 24-hour support to ensure the best experience for its players, in addition to maintaining initiatives that prioritize responsible gambling. Upon registering on the site, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, e-sports and instant bets. Authorization: SPA/MF Ordinance No. 255/2025.
