Brazil will generate R$ 19 billion in bets on the 2026 World Cup, representing 10% of the global market.
Brazil will represent approximately 10% of the global sports betting market during the 2026 World Cup, with an estimated turnover of R$ 19 billion. The competition will take place between June 11 and July 19 of next year, with matches distributed between Canada, the United States, and Mexico. The country currently occupies the fifth position among the world's largest markets in the sector.
According to a survey by the British bank Barclays, the 2022 Qatar World Cup generated US$35 billion (approximately R$190 billion) in sports betting, exceeding by 65% the amount recorded in the 2018 Russian edition. For the 2026 tournament, analysts project even more impressive numbers.
Brazil appears for the first time on the list of top betting markets compiled by Regulus Partners, behind only the United States, the United Kingdom, Russia, and Italy. The country's entry into this ranking was driven by the regulation of the sector implemented in 2025.
Platforms operating in Brazil are optimistic about the upcoming World Cup, which will coincide with the first full year since betting was regulated in the country. The World Cup is traditionally the sporting event that attracts the most bettors globally.
The marketing director of the betting company, Hans Schleier, observes the strengthening of the sector after the pandemic. “It has achieved a level of notoriety never seen before. All of this contributed, in addition to increasingly greater options, not only in the sports sphere, but also in entertainment,” said Schleier.
Pietro Cardia Lorenzoni, legal director of ANJL and partner at Betlaw, highlighted the market growth in previous World Cups, driven by the US Supreme Court's decision to allow sports betting. "I believe the global scenario will also be strongly impacted by the regulation of the market in Brazil," stated the expert.
The World Cup takes place every four years, organized by FIFA, and mobilizes various economic sectors beyond betting. To date, no details have been released regarding how betting revenue will be distributed among different types of games and sports during the 2026 competition.
