Brazil registers 339 self-exclusions from betting in 3 months via the Gov.Br platform.
The Integrated Betting Management System (SIGAP) recorded 339.376 self-exclusions via Gov.Br in the first three months of operation. The data was presented this Tuesday (3) during a panel promoted by CGS Rio, which brought together experts to discuss supervised self-regulation, player protection and responsible advertising. The meeting brought together representatives from the Prizes and Betting Secretariat (SPA) and the industry to assess the first year of the regulatory framework for betting in the country.
Indefinite exclusion was chosen by 71% of users who requested a block. A 12-month period was selected by 12% of bettors. Periods of three or six months each represented approximately 3% of requests.
"Loss of control over the game" leads the stated reasons, cited in 39% of cases. The option "preventing data use on platforms" appears in 21% of requests. "Voluntary decision" represents 13,8% of the records. "Financial difficulties" account for 10,9% of self-exclusions.
The CPF (Brazilian taxpayer ID) is entered into the SIGAP database in real time after the request. Operators consult the database during the first daily login , during registration, and every 15 days. The company has up to three days to terminate active bets and block promotions after detecting a self-excluded CPF.
The General Coordinator for Responsible Gaming Monitoring at the Secretariat of Prizes and Betting of the Ministry of Finance – SPA-MF, Andiara Maria Braga Maranhão, explained that Brazil has made several practices to protect bettors mandatory. Automatic limits, time alerts, and bet amount alerts are part of these measures. Decrees 1.231/21 and 25.759/25 establish that the operator must know the bettor "in their habitual behavior." The regulations require preventive action when identifying deviations from the norm.
Technology and market resilience
Thiago Iusim, CEO of BetShield, highlighted the importance of artificial intelligence and machine learning solutions for predictive monitoring. These technologies allow for the profiling of bettors and more effective interventions. He noted that some companies resist adopting these tools for fear of immediate revenue loss. Operators who integrate responsible gambling into their business obtain greater lifetime value and a more solid reputation in the market.
Court rulings have already condemned operators for failing in their "duty of care." These decisions occur when there is a lack of preventative systems capable of identifying and intervening in cases of gambling addiction. This judicialization represents a concrete risk for companies that do not adequately implement protection mechanisms.
Georges Didier, from GLI, participated as moderator of the panel and contributed to the discussion on the limits and responsibilities of the sector in the context of supervised self-regulation.
SPA-MF has established cooperation with the Ministry of Health to include telehealth services for gamblers in at-risk situations. The secretariat has partnered with the National Consumer Secretariat to promote training in the sector. The creation of a "registrar" of bets was proposed. This tool would show the player their account history, amounts wagered, and winnings or losses.
Municipal and state consumer protection agencies, as well as the Public Prosecutor's Office, will be able to oversee abusive practices in the sector. These bodies have the authority to monitor misleading advertising or harmful contractual clauses. The model foresees coordinated action between different levels of oversight and control.
Supervised self-regulation and shared responsibility
The panel analyzed SPA's recent clarification on the concept of supervised self-regulation, which marks a new moment for the regulated betting market in Brazil. The discussion focused on the expected active role of the industry in building standards, codes of conduct, and best practices—including guidelines for responsible communication and advertising—aligned with the regulator's official guidelines.
Participants discussed the scope, limits, and responsibilities of the sector within a regulated and supervised environment. Player protection, responsible advertising, and commercial communication were highlighted as fundamental pillars of the Brazilian model. Experts warned about the risks of isolated initiatives and reinforced the importance of institutional alignment between regulators, operators, and collective ecosystem structures.
Agenda for 2026
Strengthening the oversight of technological mechanisms for responsible gambling is among the priorities for 2026. This measure aims to ensure that operators properly implement tools for controlling and monitoring gambler behavior.
The formalization of codes of conduct and best practices for responsible advertising is also part of the plan. These codes will establish clear parameters for companies' communication with the public. The goal is to avoid practices that could encourage excessive gambling or target vulnerable audiences, with an emphasis on prevention and healthy incentives.
Expanding training and courses on consumer protection and gambling addiction is among the established goals. The training aims to prepare professionals in the sector to identify signs of problematic behavior. The educational programs will address technical and psychological aspects related to gambling disorder.
Monitoring operators' compliance with their duty of care has been given special emphasis. Authorities will monitor whether companies fulfill their obligations to know the bettor "in their usual behavior." Verification will include compliance with deadlines for blocking accounts after identifying deviations from the norm.
Promoting public-private partnerships for research and psychological support for at-risk gamblers completes the set of goals. These collaborations will seek to develop studies on the behavior of Brazilian gamblers. The partnerships will involve academic institutions, consumer protection agencies, and operators.
The panel reinforced that supervised self-regulation is not an alternative to regulation, but rather a complement to state regulation. The model adopted in Brazil presupposes the joint action of different actors to guarantee the effectiveness of protection measures. The approach combines state oversight with voluntary commitments from the industry, recognizing that self-regulation is supervised and does not replace the regulator's actions.
The Brazilian betting market seeks to build a reputation for sustainability by sharing responsibilities between the government, industry, laboratories, and consumer protection agencies. The strategy aims to consolidate the country as a global benchmark in responsible gambling, based on shared responsibility among all actors in the regulated ecosystem.
