With sponsorship from Pinnacle, 89 FM will take fans to the biggest football competition in the world.
The sponsorship agreement between Pinnacle.bet.br and 89FM, signed in January of this year, presents its first major promotion for listeners of the Rock Radio station. The Bolão89, promoted by the Rock Bola program, one of the station's main attractions, will award fans with travel, accommodation, and tickets to matches of the world's biggest football competition.
Pinnacle is very present in 89FM's programming, with a range of media placements, including strategic spots throughout the programming, opening and closing jingles for the Rock Bola program, as well as 30-second commercials. Pinnacle also supports the promotion responsible for giving listeners this unmissable opportunity.
Valid between March 13th and April 19th, the promotion will have three stages, encompassing rounds 6 and 7, 8 to 10, and 11 and 12 of the 2026 Brazilian Championship. Fans who dream of winning the prize will need to correctly answer questions about each of the games played in the respective rounds. The winners will be those who score the most points throughout the competition.
“We are talking about the biggest national team tournament in the world, the biggest football competition on the planet. It's where everyone will want to be between June and July, and we are very happy to contribute to this incredible promotion carried out by 89FM. 89FM is a radio station very close to its audience, responsible for delivering the highest quality content, well-established in the country and with big names in its roster. We are completely aligned with the radio's purpose towards its listeners and believe this is the perfect match for Pinnacle in the national scene,” celebrates Fernanda Gomes, Head of Branding and Partnerships.
The sweepstakes that will take fans to the international competition is promoted by the Rock Bola program, which features Walter Casagrande, Branco Mello, and Zé Luiz. The show is one of the flagship programs of 89FM, always filled with football and good humor. Registration for Bolão89 must be done at the link: bolao89.com.br.
About Pinnacle
Internationally recognized in the iGaming market, Pinnacle has been operating globally for over 26 years, with a presence in more than 100 countries. With the unique feature of not setting limits on player winnings, the brand offers a cutting-edge experience in sports betting, casino games, and esports. The brand also reinforces its commitment to responsible gaming, partnering with the Brazilian Institute for Responsible Gaming (IBJR).
