Affiliate Leaders Summit to Analyze the Future of SEO, Search, and Discovery
The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through the conference track dedicated to Content and Discovery.
The event, which will take place on Thursday, October 1st, will bring together SEO experts, affiliates, and performance marketing professionals to discuss the future of organic search, content strategy, and paid acquisition.
The session concludes three days of content on the Affiliate Leaders Summit stage, following Platforms & Performance on Tuesday, September 29, and Future of Affiliate Strategy on Wednesday, September 30.
The sessions will explore how affiliates can reclaim content removed from search results, balance investment between SEO and paid advertising, and prepare for changes in how audiences discover businesses.
Rasmus Sojmark, founder and CEO of SBC, said: “When you spend years building an audience, it’s frustrating to see the approaches you’ve relied on start to lose steam. You’re still creating content and investing in your business, but getting people to find it is becoming a different challenge.”
“We want affiliates to leave Lisbon with a clearer idea of where to invest their efforts. What needs to change? What still works? And what can they stop worrying about? These are the questions we are bringing together experienced people to address.”
The session will begin by examining how affiliates can protect their visibility in search results when faced with repeated copyright claims in “Trapped by the System: How the Accumulation of DMCA Notifications Creates an Infinite Cycle .” SEO consultant Ivana Flynn will explore how overlapping takedown notices can harm legitimate websites, offering practical guidance on how to manage claims and recover affected pages in Google search results once restrictions are lifted.
The presentation “Playing with the Algorithm: The SEO Loopholes That Still Work” will address the opportunities that still exist in the ever-changing world of search. SEO expert and YouTuber Stewart Vickers ( SEO Jesus ) will explore the gaps in how search engines rank and display content, examining the tactics SEO teams are using to stand out and how long these opportunities may remain open.
With advertising increasingly taking up space in search results, can affiliates still attract visitors without paying for them? This question will be the central theme of the panel “SEO vs. Paid Media: The Power Shift in 2026. Can Affiliates Survive Without Paying to Play? ”. Experts Sander Delabie (CEO and Founder of Clovio), Heitor Fonseca (Marketing Director of F5 Media), Julia Logan (Head of SEO at AICT Media), Jonathan Olsson (CMO of Match2One), and moderator Russell Yershon (Founder of Connectingbrands) will discuss where affiliates should invest, given that visibility in search results is becoming increasingly difficult to achieve and advertising costs are rising. The panel will explore when to invest in SEO, when paid advertising is worth the investment, and how combining the two strategies can help affiliates attract customers without compromising their profits.
The track will conclude with the theme “What to expect and how to prepare for SEO in 2027: the good, the bad, and the insane .” Experts Udit Bali (founder of AdHook Media), Ivana Flynn (SEO consultant), and Stewart Vickers (YouTuber, SEO Jesus ) will analyze how affiliates should prepare for the coming year, from AI-powered response tools to new ways people find businesses beyond Google.
The Affiliate Leaders Summit, taking place from September 29 to October 1, 2026, will host 10.000 industry professionals at the Lisbon International Fair (FIL) and the MEO Arena in Lisbon for three days of networking, exhibition, and learning.
Participation in the Content and Discovery track is reserved for Affiliate Leaders Summit VIP Pass holders. Affiliates and regulators may be eligible for a free pass. Learn more about the event here.
Discount
To save 50% on your full-access ticket, use this exclusive code at checkout: BNLDATAPARTNERVIP.
