Donors to ICE's Sustainable Gaming Zone raise a record €80 for charities promoting safe gaming.

ICE Barcelona will have a progressive and positive start when the beneficiaries of this year's charity fund, totaling €80.000, are presented at a ceremony taking place at 11:00 AM on Monday, January 19th, on the Sustainable Gaming Zone stage.

The 2026 charity fund, resulting from generous contributions from leading brands such as Zitro, Acordjoc, Cirsa, Flutter, Orenes, Betsson Group, Merkur, Merkur Dosniha, BGaming and Novomatic, brings the total accumulated donations since ICE 2019 to €462.500.

Looking ahead to the 2026 edition of the Responsible Gaming Zone (SGZ), which will be the largest ever with the participation of 27 responsible gaming organisations from 10 countries, ICE Portfolio Director Margaret Dunn said: “This is a record number and reflects the fundamental importance of player protection. The Responsible Gaming Zone is one of ICE’s most popular attractions and is widely recognised as the leading platform for the promotion, adoption and development of responsible gaming practices.”

“With a prominent new presence located in the main corridor between pavilions 4 and 5 and a redesigned, open layout, SGZ offers participants a unique opportunity to explore new technological trends and participate in three days of insightful presentations on the future of responsible gaming and responsible gaming regulation.”

“The relationship that our industry partners have with protecting players goes beyond financial donations, and I am very pleased that the Responsible Gaming Zone is a meeting point for debate, discussion, and collaboration. It is extremely gratifying to see that many of the advances in responsible gaming that benefit players are the result of discussions that took place during ICE and partnerships that were established at ICE.”

The beneficiaries of the ICE Barcelona 2025 grant were Gordon Moody, Fejar, and FES. The funding awarded to FES supported the launch of a Catalan version of a campaign to raise awareness of the risks associated with the use of digital media to provide educational materials and tools for schools and families.

The main sponsor of the ICE 2026 Sustainable Gaming Zone is Gamecheck. This innovative safe gaming company uses blockchain-based verification technology to provide legitimate operators with a powerful tool to demonstrate that all games on their platform are authentic and unmodified, transforming integrity into a tangible competitive advantage.

For more information about the world's largest gaming technology event and to register: https://www.icegaming.com