Eduardo Simon is elected president of Conar for the 2026/2028 term.

Advertising executive Eduardo Simon was elected president of the National Council for Advertising Self-Regulation (Conar) for the 2026/2028 term. The choice was made this Thursday (July 2nd) at a meeting of the entity's Superior Council. Simon will assume the position on July 15th, succeeding Sergio Pompilio.

The election was already expected by the advertising market. Simon had been a member of Conar for four years as first vice-president and takes over at a time when the organization is facing pressure to keep up with transformations in the sector, especially in the areas of digital advertising, influence, artificial intelligence, and sports betting.

Profile and elected slate

With a degree in marketing and a postgraduate degree in business administration, Simon leads Galeria.Holding, a group that includes Galeria.ag and eleven other advertising, communication, and technology companies. In 2025, Galeria was the third largest agency in media buying, according to a survey by CENP-Meios.

The slate elected to form the Conar board includes:

⇒ Paulo Tonet Camargo , vice president of institutional relations at Globo, as first vice president;

⇒ Nelcina Tropardi , Vice President of Legal, ESG & Corporate at Carrefour, as second vice president;

⇒ Marcelo Rech , president of the National Association of Newspapers (ANJ), as third vice-president;

⇒ Natalia Kuchar Lohn , senior legal counsel at Google, as fourth vice president.

Juliana Albuquerque, with 25 years of experience at Conar, remains in the position of executive vice-president.

The election took place at a meeting of the Superior Council of Conar, which brings together representatives from the Brazilian Association of Advertisers (ABA), the Brazilian Association of Advertising Agencies (Abap), the Brazilian Association of Radio and Television Broadcasters (Abert), the National Association of Magazine Publishers (Aner), the National Association of Newspapers (ANJ), Central de Outdoor, and the Interactive Advertising Bureau (IAB Brasil).

Review of the previous administration

In a statement released after the election, Simon linked the start of his term to the debate on freedom of expression. "I am fully aware of the importance of the period that is now beginning; at a time when the debate on freedom of expression is so prominent, CONAR is called upon to fulfill its role, and it will do so with responsibility, independence, and commitment to society," stated the new president.

The transition occurs after Pompilio's tenure was marked by internal changes in governance and the expansion of digital platforms' participation in the self-regulation system. At the meeting this Thursday (July 2nd), Pompilio stated that his main challenge upon assuming the position was ensuring Conar's relevance in the face of a transforming advertising market. According to him, the model based solely on advertisers, agencies, and traditional media outlets no longer met the challenges of the digital environment.

The solution adopted was the creation of the Content Council, an internal body responsible for discussing and approving the entity's technical rules. With it, practically all digital platforms became part of CONAR. During this period, more than 1.100 ethical complaints were opened, establishing jurisprudence on digital advertising and emerging issues, including the use of artificial intelligence, according to the entity.

Among the initiatives developed in the previous administration are the advertising of sports betting, which resulted in the creation of Annex X of the Brazilian Code of Advertising Self-Regulation, and the updating of Annex U, focused on sustainability appeals in campaigns. In May, Conar launched a new edition of the Guide to Marketing and Advertising by Digital Influencers.

Pompilio will remain connected to Conar as a lifetime member of the Superior Council.