In a historic Carioca Championship match, Superbet honors the great-grandparents of fans.
The fifth round of the Taça Santos Dumont features a special encounter between Bangu and América-RJ, next Wednesday (04), at the Moça Bonita Stadium. In the duel between the oldest clubs in Rio de Janeiro football, the match will take on a new meaning on the field. Superbet, one of the largest betting and entertainment companies in the country, will promote an unprecedented tribute to great-grandparent fans, who will enter the field to play the role of the team captains, exchanging pennants before the historic confrontation.
The initiative seeks to unite generations and celebrate the die-hard fan, present in the best and worst moments of the clubs' history. The action reinforces Superbet's positioning as a brand that values the emotion of football and pays tribute to those who have followed their clubs for decades with pride and loyalty.
According to Superbet's marketing director, Patrícia Prates, the tribute to long-time fans reflects what the brand aims to provide within the sport. “The passion for football is passed down from generation to generation. Our grandparents and great-grandparents are the ones who encourage us, and nothing is more important than honoring them in this classic match. Superbet, which sponsors both teams, seeks to promote a real experience within the sport, making each action unforgettable for the fan.”
On the field, two great-grandparents, one from each side, were invited to represent their teams. Dressed in official jerseys, the participants were chosen based on life stories marked by a passion for Bangu and América, recalling fond memories and celebrating the legacy of Rio de Janeiro football.
About Superbet
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with the mission of providing entertainment in sports and gaming. Present in 12 countries, Superbet has operated in Brazil since 2023, being the first to obtain a federal license to operate in a fully regulated manner. A main sponsor of clubs such as São Paulo FC and Fluminense, it adopts responsible gaming practices and is a leader in compliance and best practices, being a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the interests in the integrity of the largest licensed online betting companies and operators in the world.
