In a crucial match for the Série B, the betting exchange is promoting events with CRB and Criciúma.
CRB and Criciúma face off in the 25th round of Série B in a duel that brings together two teams that are performing well in the competition and that have Bolsa de Aposta as their main sponsor. Criciúma is fighting for the top of the table, while CRB seeks to consolidate its position in the fight for a place in the G4. The match, therefore, will also be an opportunity for the brand to reinforce its presence with the fans of both clubs.
During the match, Bolsa de Aposta will be running a promotion with personalized giveaways for the fans, creating an interactive experience for those present at the stadium. The initiative aims to leverage the visibility of the match to further connect the brand with the clubs' audience.
“CRB and Criciúma are having outstanding campaigns in Série B, and being present at such an important match reinforces our connection with both fan bases. The activations were designed to provide a lighter and more fun experience for the fans, as well as generate content that expands this interaction on the clubs' social media,” said Raquel Saliba, Marketing Director of Bolsa de Aposta.
The program will also feature a special event involving the mascots of CRB and Criciúma. Malvadão and Tigrão will participate in lighthearted interactions and content produced especially for social media. The aim is to explore the sporting rivalry in a lighthearted way and generate moments of entertainment for the fans.
With both teams sponsored as master sponsors and experiencing important moments in Série B, Bolsa de Aposta takes advantage of the confrontation to combine brand presence, fan experience and digital content production. CRB and Criciúma face each other on Sunday night (30), at 18 pm (Brasília time), at Estádio Rei Pelé, in Maceió-AL.
About the Betting Exchange
Bolsa de Aposta is a Brazilian sports trading platform that offers an exchange model. Unlike conventional betting sites, Bolsa acts as a mediation ecosystem where users trade odds with each other, promoting greater transparency and operational liquidity.
Innovating in the direct marketing market, Bolsa de Aposta recently signed master sponsorship contracts with Criciúma, from Santa Catarina, and CRB, from Alagoas, becoming one of the leading brands investing in clubs in the Brazilian Championship's Série B.
The brand is part of the A2FBR Group and operates in full compliance with Law 14.790/2023, with official authorization from the Prizes and Betting Secretariat (SPA) of the Ministry of Finance and integrated into the federal monitoring system SIGAP. Guided by data security and financial agility through institutions regulated by the Central Bank, Bolsa de Aposta maintains a rigorous commitment to Responsible Gaming policies and the integrity of the iGaming market in Brazil.
