In black and white, Esportes da Sorte celebrates Corinthians' 116th anniversary.
Sport Club Corinthians Paulista celebrates 116 years of history, and Esportes da Sorte pays tribute to the club and its loyal fans with a series of initiatives. As the main sponsor of Timão (Corinthians' nickname), the brand is launching a commemorative video in tribute to the club's history and adopting the club's color scheme on its official channels, painting its entire social media feed in black and white. To further connect Corinthians fans, Esportes da Sorte is calling on supporters to participate in the "Greatest Poropopó of All Time" campaign, inviting each fan to record and send a horizontal video singing the traditional Corinthians chant. On September 6th, when Corinthians faces Chapecoense in the Brazilian Championship, the videos will be shown on the big screen while 40 hand-held banners with the phrase "poropopó" will energize the stands.
“The loyal fans are the beating heart of Corinthians, and every initiative is designed to honor that dedication. Dressing our networks in black and white and calling on the fans for the greatest celebration in history are ways to recognize those who make the club great, maintaining the commitment to creating unforgettable memories and strengthening this synergy,” highlights Davi Oliveira, Head of Football at Grupo Esportes Gaming Brasil.
Since the beginning of the agreement in 2024, Esportes da Sorte and Corinthians have developed brand activation and fan engagement initiatives, including game-day events, hospitality, social media, and on-field support. The sponsorship has contributed to strengthening sports and institutional projects, including support for the "Donate Arena Corinthians" campaign, which raised over R$40 million.
On the field, the support helped secure the permanent signing of goalkeeper Hugo Souza, who was decisive with his penalty save in the Campeonato Paulista title win, and made the arrival of Dutch striker Memphis Depay possible. The player was a key figure in the run of nine consecutive victories in the 2025 Campeonato Brasileiro, which led the club to compete for a spot in the Libertadores Cup. Throughout this period, initiatives involving the distribution of gifts, experiences in VIP boxes, and presence at the Arena continuously brought the brand closer to the fans.
“Celebrating Corinthians’ 116th anniversary means exalting a passion that moves tens of millions of fans around the world. From the beginning of our journey as the main sponsor, our goal has been to walk alongside the fans and generate real returns for the club. Seeing this project consolidate on and off the field reinforces our pride in being part of this history,” the executive added.
The success of the joint effort has led to the renewal of the main sponsorship contract until December 31, 2029, expanding the package of properties, activations, and institutional deliverables. The new agreement foresees an estimated investment of R$150 million per year, with performance-based mechanisms that could increase the amount to over R$200 million. The resources are entirely allocated to Corinthians, which is responsible for managing the funds. The partnership includes the brand's presence on the uniforms of the men's, women's, and youth football teams, as well as digital initiatives and support for social projects.
About Sports of Luck
Esportes da Sorte is one of the leading sports betting platforms in Brazil, operating 100% nationally and licensed by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — a group that also owns the Onabet and Lottu brands.
The company is part of a group certified as a Great Place to Work and generates approximately one thousand direct and indirect jobs. Its pillars are innovation, commitment to responsible gaming, and advocacy for industry regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, prevention of gambling addiction, and user protection.
Beyond sports betting, Esportes da Sorte consistently invests in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports significant cultural initiatives such as Galo da Madrugada, Carnival in cities like Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and partnerships with influencers, strengthening its connection with the public on online platforms.
