Parintins Festival gains immersive experiences and wellness activations with support from Esportes da Sorte.
Esportes da Sorte has prepared a special operation for the 2026 Parintins Festival, held between June 26th and 28th in Amazonas. As the official sponsor of the event for the second consecutive year, the brand is focusing on immersive experiences, initiatives aimed at the well-being of the public, and a digital content strategy to enhance the connection between visitors and the world of the Caprichoso and Garantido bulls.
Among the highlights is a photo booth where participants receive a personalized printed image framed with their favorite ox. This initiative is part of the brand's strategy to create experiences that bring together technology, entertainment, and Brazilian cultural expressions.
“These actions reinforce our partnership with the Parintins Festival, which is modernizing without losing its essence and deep connection to tradition. We want to provide memorable experiences that bring the public closer to the cultural richness of the Caprichoso and Garantido bulls,” says Andréa Curral, Marketing Director of Grupo Esportes Gaming Brasil, the group that owns the Esportes da Sorte brand.
In addition to interactive activations, the Bumbódromo will host initiatives focused on visitor comfort. A hydration station will be installed in a high-traffic area, distributing exclusive cups to encourage conscious consumption and reuse. Promoters equipped with spray backpacks will also circulate throughout the event to mitigate the effects of high temperatures. As part of the ambiance, the public will receive personalized "little hands" in blue and red, in homage to the two oxen.
Digital content and connection with Amazonian culture
The brand's digital strategy will involve influencers who will produce content directly from Parintins and participate in relationship-building activities promoted by the company during the festival. Confirmed names include Ruivinha de Marte, who has over 29 million followers on social media, Wandre Rocha, a content creator recognized for his work promoting Amazonian culture and tourism, and Bruna Castro, an influencer and communicator from Manaus.
The initiative seeks to broaden the reach of the narratives produced during the event and contribute to the national projection of one of the most important cultural manifestations in the country.
Partnership reinforces commitment to Brazilian popular culture.
The renewed sponsorship consolidates a relationship that began in 2025 and reinforces Esportes da Sorte's strategy of investing in cultural events of national importance. Over the past few years, the company has been expanding its presence in events that drive the creative economy and strengthen regional identities.
An example of this action occurred during the 2026 Carnival, when the brand promoted a cultural exchange between the North and Northeast regions by inviting the Amazonian visual artist Iran Martins to design the set for a float in the Galo da Madrugada parade in Recife, creating a symbolic bridge between two of the country's largest popular celebrations.
According to the organization's estimates, the 2026 Parintins Festival is expected to attract around 126 visitors and generate approximately R$ 193,2 million for the local economy. In this context, Esportes da Sorte is expanding its presence at the event with an operation that combines experience, content, and cultural appreciation, reinforcing its commitment to initiatives that preserve and enhance the visibility of Brazilian traditions.
About Sports of Luck
Esportes da Sorte is one of the leading sports betting platforms in Brazil, operating 100% nationally and licensed by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — a group that also owns the Onabet and Lottu brands.
The company is part of a group certified as a Great Place to Work and generates approximately one thousand direct and indirect jobs. Its pillars are innovation, commitment to responsible gaming, and advocacy for industry regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, prevention of gambling addiction, and user protection.
Beyond sports betting, Esportes da Sorte consistently invests in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports significant cultural initiatives such as Galo da Madrugada, Carnival in cities like Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and partnerships with influencers, strengthening its connection with the public on online platforms.
