Flamengo and Betano promote Father's Day event at the Flamengo Museum to unite generations of Flamengo fans.
To celebrate Father's Day and bring generations closer together, the Flamengo Museum, in partnership with Betano, has prepared a special and free program. On August 8th and 9th, fathers and sons who are fans can take advantage of the initiative, which will make 100 tickets available per day for museum visits. The only requirement for free admission is being over 18 years old, as the initiative is valid exclusively for adults.
The tour of the space invites Flamengo fans to share their fond memories of their beloved team through an interactive activity, such as creating a dream lineup.
Using a game summary created especially for the occasion, Flamengo fans will be able to discuss and choose together the athletes who have marked their lives. The initiative encourages the exchange of stories, recalling great achievements of the past and idols of the present, in a space entirely dedicated to the preservation and celebration of the club's memory.
“Football and Flamengo are bonds passed down from father to son. This Father's Day initiative revives that passion that goes far beyond the pitch, promoting a unique moment of connection between generations at the heart of our history. After a recent renovation, the museum now features a new gamified interactive activation, where visitors become Flamengo players and experience the thrill of being on the field,” explains Desiree Reis, Flamengo's Historical Heritage Manager.
“Being a partner of Flamengo means being alongside a passion that passes from generation to generation. On Father's Day, we want to offer Flamengo fans more than just a visit to the museum. It's a unique opportunity to connect with the memories, achievements, and idols that make the club's history so grand,” comments Fabio Ritter, Senior Sponsorship Manager at Betano.
Immersive journey
Opened in August 2023, the Flamengo Museum offers an immersive experience across 14 thematic areas. The tour traces the club's origins, recounts great victories, and pays homage to the biggest names in Flamengo's sporting history.
Among the main highlights of the permanent collection that visitors can see are:
⇒ Libertadores and World Cup : The four Libertadores Cups (1981, 2019, 2022 and 2025) and the 1981 Intercontinental Cup trophy.
⇒ Historical relics : The original ball and jersey from the 1981 World Cup victory in Tokyo, as well as iconic jerseys, such as the one worn by Dida in the 1950s.
⇒ Origins and tradition : The Tropon Cup (1900), the first rowing title (the club's founding sport), and the Salutaris Cup, marking the nickname "Most Beloved".
⇒ Olympic Idols and Sports : Historical and exclusive pieces from Zico, as well as the athletic shoe of Érica Lopes, the legendary "Black Gazelle".
Audiovisual: The immersive video “2025: The Year of Flamengo's Hegemony”.
Service
Location: Flamengo Museum
Address: Av. Borges de Medeiros, 997 – Lagoa, Rio de Janeiro – RJ
Dates: August 8th and 9th, XNUMX
Open Hours: 9 am - 18 pm
Tickets provided by Betano are valid for those 18 years of age and older and are limited to one hundred entries per day.
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