H2bet resolves 97% of customer complaints and receives the Reclame Aqui Trophy.
H2bet, the online betting platform of the H2 Group, received the Best Companies for Consumers award from Reclame AQUI 2026, in the Betting Companies category. This recognition is a result of consumer evaluations of the quality of service provided by the company.
Reclame AQUI is the leading reputation and customer service platform in Brazil and one of the most consulted sources by Brazilians before making a purchase decision. The award recognizes the companies best rated by consumers over the analyzed period.
H2bet's performance exceeded all the criteria required for the award: in addition to resolving 97% of the problems presented by customers, the company responded to 96,4% of the complaints registered, received an average customer service rating of 8,5, and had 84,4% of consumers stating that they would do business with the brand again — even after a complaint.
For Grupo H2, this recognition validates a choice that has accompanied the company since its inception: treating customer service as a central part of the business.
“Customer service is one of the pillars of the H2 brand. Brazilians value being well-served; it's cultural, and it's no different for bettors. Providing quality service to those who choose our platform is a company responsibility,” says Ueltom Lima, CEO of the H2 Group.
The betting market is relatively new in Brazil, but H2's history spans decades: the group began its journey in poker. "The H2 Group has understood bettors for 20 years. The public is still maturing its relationship with this market, and taking good care of those who bet is part of our role in this evolution," says Ueltom.
In practice, H2bet's customer service operation works continuously, with teams dedicated to human contact with the customer and technological support to accelerate the identification and resolution of requests.
“We are very pleased with the importance that Reclame AQUI has in the Brazilian consumer's purchasing decisions. It is an award that recognizes a team that works 24 hours a day to serve H2 customers,” adds the CEO.
This importance is reflected in the platform's own numbers. Reclame AQUI registers around 40 million monthly sessions and, according to research conducted by the company in 2026, for 79% of consumers the information found on the site has a high or decisive weight in choosing where to buy. Most of the accesses are not from those who complain, but rather from those who research a brand's reputation before making a purchase.
In addition to the trophy, H2bet maintains the RA1000 seal, the highest reputation rating from Reclame AQUI. To achieve it, the company must simultaneously maintain all five indicators of excellence on the platform—and the seal is automatically lost if any of them fall. Each month, only a few dozen companies, among the more than 900 present on the platform, achieve this rating. Currently, H2bet holds a score of 9,1 on Reclame AQUI.
About the H2 Group
Founded two decades ago and born in the poker world, the H2 Group operates in the betting, gaming, and entertainment sectors. The group maintains physical poker venues in São Paulo, Curitiba, and Campinas, in addition to operating an online poker platform. H2bet , the group's online betting platform, is the main sponsor of Atlético and BSOP, the Brazilian Poker Championship, and has Marcelo M12, five-time Champions League winner, as its ambassador. The brand leads the performance ranking on Google and Meta.
