Kaizen Gaming celebrates a year of achievements and plans a major expansion in 2025.
Sponsoring major international football competitions, launching a new brand identity, expanding into five new markets, and creating the Kaizen Foundation. These are just some of the achievements that marked a year of great accomplishments for [Company Name]. Kaizen Gaming, one of the largest GameTech companies in the world. And for 2025, the plans are even more ambitious.
International Expansion
In 2024, the company continued its growth trajectory, advancing towards its goal of reaching 26 markets by 2026 with its Betano brand. This year, the leader in online gaming entered five new countries – Mexico, Argentina, the United Kingdom, Denmark, and Colombia – totaling 18 markets worldwide.
The “Orange Summer” and Betano’s new identity
The highlight of the year for Betano came during the summer when it became an Official Global Sponsor of both UEFA EURO 2024™ and the CONMEBOL Copa América™ 2024 – a historic achievement for the GameTech industry. Both tournaments served as an excellent introduction to Betano's new identity, with a new logo, aligning with its position as one of the world's most popular sports betting and online gaming brands.
The 2024-2025 season begins with historic partnerships in football.
The new football season has already begun with two important new partnerships. Betano has become the main sponsor and the front-of-shirt logo for the team. Aston Villa Football Club, making its debut in the world of the English Premier League. Furthermore, in August, Betano strengthens its partnership with UEFA during the European Championship, becoming an Official Global Sponsor of the event. UEFA Europe League and the UEFA Conference League, for the 2024/25 through 2026/27 seasons.
Glarge presence in Latin America
In addition to sponsoring the CONMEBOL Copa América and expanding into three new Latin American markets in 2024, the Betano Betano also took on the sponsorship of the two largest national leagues in South America: the Brasileirão Betano in Brazil and the Torneo Betano in Argentina. The brand consolidated its leadership in Brazil by becoming the first operator to apply for a Brazilian license and also the first to receive notification to operate legally in the country. As of January 1, 2025, Betano will be fully licensed in the new Brazilian online gaming market.
Innovation with Artificial Intelligence
Kaizen Labs, the product and innovation accelerator of Kaizen Gaming, introduced several AI-based innovations throughout 2024, utilizing Gen AI. Highlights include Casino Co-pilot, an AI assistant that guides players through casino games, offering personalized recommendations, and AI Cards, which transform winning bets into digital collectibles, creating a more engaging and fun way to share successes. Kaizen Gaming also began developing its own slot games with AI-generated graphics, with three games already in production and a fourth underway.
Commitment to the community
The last few months have also marked the launch of Kaizen Foundation, a social foundation with a purpose funded exclusively by Kaizen Gaming, which began its activities in Greece and Romania, with renovations in children's hospitals, in addition to a partnership with the UEFA Foundation for Children, to support the “10.000 Smiles” projectAt the same time, Betano reinforced its commitment to local communities with various initiatives, such as the partnership with FC Porto and the local university, which created the INZONE, a sensory room at the Dragão stadium for people with sensory challenges. Kaizen Gaming also launched its new international volunteer program, "The Collective", which has already implemented initiatives in six cities in Europe and Latin America.
Industry recognition and care for people.
This year, Kaizen Gaming received important industry recognition, being named Operator of the Year in both... SBC Awards how much in EGR Operator AwardsAt the EGR Operator Awards, the company set a new record, becoming the first operator to win seven awards in a single year. As one of the 100 Best Companies to Work for in EuropeAccording to FortuneKaizen Gaming demonstrates its commitment to people and the creation of a winning culture.
About Kaizen Gaming | Betano
Kaizen Gaming is one of the world's largest GameTech companies. Focusing on Technology and People, the company continuously seeks to evolve the betting experience it offers to millions of customers worldwide, entertaining sports fans in a fun and responsible way.
Kaizen Gaming owns the premium sports betting and online gaming brand Betano, with a consolidated presence in several markets across Europe, the Americas, and Africa. The company employs over 2.700 people worldwide.
Kaizen Gaming has been recognized as one of the leading players in the global sports betting and gaming market, having received numerous industry awards, including the unprecedented feat of winning seven trophies in a single year at the EGR Operator Awards 2024 (“Operator of the Year”, “Employer of the Year”, “Affiliate Program”, “Football Betting Operator”, “In-House Product”, “Live Sports Operator” and “Mobile Betting Product”).
For more information, visit Kaizen Gaming e Betano.
