Kaizen Gaming Named Casino and Sports Betting Operator of Latin America at the SBC Awards Americas 2025
Kaizen Gaming, one of the world's largest Game Tech companies and owner of the online sports betting and gaming brand Betano, was crowned 'Casino Operator of the Year (Latam)' and 'Sports Betting Operator of the Year (Latam)' at the SBC Awards Americas 2025, held in Fort Lauderdale, Florida, yesterday, May 14th.
These two victories recognize Kaizen Gaming's focus and commitment to delivering a quality product with customer experience and satisfaction at its core. They also signify the company's sustained growth and accelerated momentum as a leading operator in the region and beyond.
Christos Tzalavras, Chief Product Officer of Kaizen Gaming, said: “We are proud to be recognized for having the best sports betting and casino products in Latin America, which is undeniably one of the most dynamic and exciting gaming markets in the world today. These awards reflect the passion of our team, the strength of our strategy, and our commitment to delivering innovative, high-quality, and responsible gaming experiences. Our main secret is prioritizing the customer experience in everything we do. This is a landmark moment for our brand, but the 'Kaizen way' is one of continuous improvement, so we will continue to raise the bar.”
Kaizen Gaming was one of the first operators to be officially licensed in Brazil in January of this year. Key highlights from 2025 to date include the renewal of Betano's partnership with Felipe Massa, its continued support for the 2025 Betano King Super Cup and the 2025 Betano Women's Super Cup, and notably the recent main sponsorship of Club Atlético River Plate. These milestones follow its rapid expansion into three new Latin American markets last year, its partnership with the CONMEBOL Copa América 2024, and sponsorship agreements with the Brasileirão Betano in Brazil and the Torneo Betano in Argentina.
The inaugural edition of the SBC Awards Americas honors outstanding companies representing the gaming and betting industry across the region. With a carefully selected panel of judges, the awards recognize the achievements and accomplishments of operators, affiliates, and suppliers from all major disciplines, including payments, marketing, platform providers, and data.
The SBC Awards Americas took place at Pier Sixty-Six in Fort Lauderdale on the second day of the SBC Summit Americas. The event brings together 10.000 industry professionals and over 400 exhibitors for networking, knowledge sharing, and growth opportunities in the casino and sports betting sectors across North, South, and Central America.
About Kaizen Gaming | Betano
Kaizen Gaming is one of the world's largest Game Tech companies. Focused on technology and people, it constantly seeks to evolve the betting experience offered to millions of customers around the globe, providing entertainment to sports fans in a fun and responsible way.
Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence in several markets across Europe, America, and Africa. The company employs over 2.700 people worldwide.
Kaizen Gaming has already been recognized as one of the leaders in the global betting and gaming market, having won numerous industry awards, including an unprecedented feat of seven trophies in a single year at the 2024 EGR Operator Awards (“Operator of the Year”, “Best Employer”, “Affiliate Program”, “Football Betting Operator”, “In-House Developed Product”, “Live Betting Operator” and “Mobile Sports Betting Product”).
For more information, visit: kaizengaming.com
