The 7K Poker table marks the platform's first live edition, featuring celebrities and R$ 300 in prizes.
Following its launch in the national market, 7K Poker took another step in consolidating its brand in the country by holding its first live poker table: the 7K Poker Table — São Paulo Edition. With the concept of bringing "The poker of the famous, live," the event took place at the prestigious Rooftop Billboard last Tuesday and marked the beginning of major in-person activations for the Brazilian platform dedicated exclusively to the sport of the mind.
The event was conceived as a brand milestone, transforming ambassador Jota Amâncio's commitment into a real experience. Hosting the evening, Jota gathered 30 guests from his social circle for a competition with R$ 300 in prizes at an official tournament-style table, accompanied by a 6-hour event and official live broadcast with commentary by expert Guilherme Kalil.
“The 7K Poker Table embodies the brand's proposition of connecting the high performance and competitiveness of poker to the universe of entertainment and digital culture. Instead of isolated content, we created a live experience, with real gameplay, great audience appeal, and live streaming to showcase the strength of our brand,” highlights Antonio Guerardi, CMO of the Ana Group.
The guest list included personalities from verticals such as gaming, entertainment, music, and sports, totaling a combined audience of tens of millions of followers. Among the names who sat at the main table or attended the event were Rodrigo Fêê “El Gato”, Pyong Lee, Gabily, Racha, NoBru, Leo Picón, Jota Amâncio, Gil Cebola, Otsuka, and Tierry, in addition to guests from the sports and artistic world arranged by the host. At the end of the night, the influencer Gabily took home the grand prize.
The structure set up on the Rooftop Billboard featured custom set design in keeping with the brand's standards, with themed 7K green lighting, a signature bar and VIP area, as well as an official table for 9 players with professional dealers, ensuring the aesthetics and dynamics of broadcasts of major international poker competitions.
Holding the event live reinforces 7K Poker's commitment to in-person events and creates a proprietary content library, including the full broadcast and a... after movie in a collaboration published between the brand's official profile (@7k.poker), ambassador Jota Amâncio and creator Jeffão.
About 7K Poker
7K Poker is a Brazilian platform dedicated exclusively to online poker, created to offer a safe, transparent experience focused on the player community. Part of the Ana Group ecosystem, the brand combines technology, operational stability, and responsible gaming tools to cater to everyone from beginners to experienced players. With game modes such as Texas Hold'em, Omaha, Cash Games, Sit & Go, Rapid, and Spins, as well as major live events like the Jota Amâncio Table, 7K Poker seeks to strengthen the development of poker in Brazil through a platform that values skill, competitiveness, and the building of an engaged community, exclusively for those over 18 years of age.
