Multibet announces Alê Oliveira as the new brand ambassador.

Multibet , one of the fastest - growing betting platforms in Brazil, announced two major new developments this week that reinforce its commitment to quality sports entertainment and a genuine connection with the Brazilian public: the arrival of journalist Alê Oliveira as the brand's new ambassador and the debut of a daily spot on Rádio Itatiaia, within the traditional program "Bastidores".

With an irreverent, direct, and charismatic style, Alê Oliveira is one of the best-known figures in Brazilian sports journalism. Throughout his career, he has worked for major media outlets such as ESPN, Jovem Pan, and TNT Sports, in addition to establishing himself as one of the most popular commentators on social media. Currently, he works at Rádio Itatiaia, a leading radio station in Minas Gerais and throughout the country when it comes to credible sports coverage with a large audience.

The partnership between Alê and Multibet represents a strategic move by the brand to expand its presence in traditional and digital media, using language that resonates with fans and reinforcing the pillars of entertainment, trust, and emotional connection with the audience. The ambassador will be one of the faces of the brand on social media, in special content and activations related to the main sporting events on the national and international calendar.

Simultaneously, Multibet is launching a recurring spot on the "Bastidores" program on Rádio Itatiaia, which airs Monday through Saturday at 20 PM and on Sundays at 13 PM. With a loyal listener base and extensive reach across different states of the country, the program has become one of the most prestigious on Brazilian radio, a benchmark in sports journalism, which exponentially increases the brand's visibility. The synergy between Alê Oliveira's presence on the program and the airing of the spot strengthens Multibet's identity as a company that invests in integrated communication and high-impact strategies.

“The partnership with Alê and Rádio Itatiaia is more than just a one-off activation. It represents a new chapter in how Multibet communicates with Brazilians. Our goal is to be where our customers are, with approachable language, light content, and actions that bring emotion and real connection. Alê embodies all of this with authenticity, and Itatiaia enhances this reach with credibility,” says Bernardo Fantoni, Head of Marketing at Multibet.

Multibet has been consistently investing in multi-platform positioning initiatives, connecting highly engaged public figures to mass media channels. The announcement of these two communication fronts comes at a strategic moment, with the Brazilian market undergoing a regulatory transformation. Multibet has been closely monitoring this process and acts responsibly, respecting the guidelines of Law 14.790/2023, promoting responsible gaming and a safe environment for all its users.

With these new developments, Multibet reaffirms its commitment to innovation, responsibility, and passion for sports, taking another firm step towards consolidating its position as one of the leading sports betting and entertainment operators in Brazil.