NGX and Optimove announce partnership to accelerate go-to-market for Brazilian operators.
NGX, one of the largest Brazilian iGaming technology platforms, announced a commercial and technological partnership with Optimove, creator of the Positionless Marketing concept and the number 1 solution for player engagement in iGaming and sports betting.
The partnership connects the company's infrastructure to Optimove's CRM Marketing technology. This gives clients a new option for centralizing player data, segmenting audiences, automating campaigns, and developing retention and relationship strategies across different channels.
By reducing the steps required to connect the two technologies, the partnership helps operators accelerate go-to-market and incorporate advanced CRM features from the start of operations.
Wider range of offers for Brazilian operators
Launching an iGaming operation requires different technologies, vendors, channels, and data sources to work in a coordinated manner. When this process needs to be conducted separately for each solution, it increases operational complexity and the time required to implement new strategies.
NGX offers an all-in-one platform that is modular, flexible, and scalable, bringing together features and integrations tailored to the needs of iGaming and sports betting operators.
With Optimove joining its ecosystem, NGX customers gain access to a specialized CRM marketing solution focused on player retention and engagement. Optimove's technology combines data, artificial intelligence, and automation to analyze player behavior, identify engagement opportunities, and support the definition of the next best action for each audience.
Based on this information, operators can create dynamic segmentations, automate campaigns, and coordinate communications across channels such as email, SMS, push notifications, in-app messages, and instant messaging. The goal is to make each interaction more relevant and strengthen the relationship with players throughout their entire lifecycle.
“At NGX, we strive to offer our clients a complete portfolio of integrated solutions, allowing each operator to access the best tools to enhance their competitiveness in the market. The partnership with Optimove reinforces this commitment. By incorporating all of Optimove's technological expertise as an option on our platform, we provide our clients with access to advanced and exclusive resources, expanding their possibilities and strengthening their marketing strategies,” commented Alexandre Tauszig, Commercial Director of NGX.
Partnership strengthens Optimove's local presence.
The partnership also represents another step in Optimove's strategy to expand its presence in the Brazilian market through collaboration with local companies relevant to the development of the sector.
“NGX is one of the leading Brazilian iGaming platforms and plays an important role in the evolution of the market. This partnership reinforces Optimove's commitment to being increasingly closer to the local ecosystem and to offering operators more options to build their technology, marketing and retention structures,” said Heloisa Bianchi, Partnerships Manager at Optimove in Latin America.
“When technologies are already connected, operators can reduce implementation steps and start transforming data into marketing actions sooner. This accelerates go-to-market and allows engagement, personalization, and retention strategies to be part of the operation from the start,” he added.
The partnership reflects the maturation of the Brazilian regulated market, in which the acquisition of players needs to be supported by strategies capable of strengthening relationships, increasing retention, and generating value throughout the entire player lifecycle.
Furthermore, the collaboration expands the possibilities of offering operators new AI-based resources, including Optimove MCP, which allows access to Optimove data, intelligence, and execution resources from tools such as ChatGPT and Claude, and performs marketing tasks through natural language.
About the NGX
NGX is a Brazilian technology provider for the iGaming market, with a complete and modular platform for sports betting, casino, and other products. With internally developed technology, the company offers customizable solutions, integrations with different providers, and features geared towards operating in regulated markets.
NGX operates with a focus on flexibility, innovation, security, and compliance, supporting operators in building and managing their iGaming operations.
About Optimove
Optimove is the creator of Positionless Marketing and the #1 player engagement platform for iGaming and sports betting. Positionless Marketing frees marketing teams from the limitations of fixed roles, empowering each professional to execute any task instantly and independently. Positionless Marketing has proven to improve campaign efficiency by 88%, allowing teams to deliver more personalized engagement to their customers.
For the second consecutive year, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisions, predictive insights, and ability to orchestrate thousands of personalized campaigns in real time across different channels. AI-driven marketing is a hallmark of Optimove's leadership.
By incorporating AI directly into its platform since 2012, Optimove paved the way for the current standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate, for decision-making and campaign orchestration across multiple channels; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered suite is at the forefront of empowering marketers to streamline workflows, from insight to creation and even optimization. Optimove offers industry-specific and use-case-specific solutions for leading consumer brands worldwide.
