Which companies dominate the sports betting market in Brazil? See the list.
It is currently estimated that there are hundreds of sports betting websites in Brazil, according to the website. BNLData, which monitors the sector. But the largest are generally companies established abroad and operating in several countries. To attract investors, these online betting sites even accept transfers via Pix (Brazil's instant payment system) and have apps and websites that operate 24 hours a day. The average bet amount is R$ 30.
Anyone who thinks that it's only possible to bet on the outcome of a sporting event, such as the final score of a football match, is mistaken. There are a number of possibilities, such as betting on the number of fouls or penalties in each match.
Below are the top five sports betting sites operating in Brazil, according to the UberSuggest website's audience ranking:
Bet365
Bet365 is a betting company founded by British businesswoman Denise Coates in 2000 for £15 million. As the company's main shareholder, she has amassed a fortune of US$5,4 billion, according to Forbes magazine.
As one of the world's largest betting companies, Bet365 doesn't operate solely in the sports betting segment. In countries where all types of gambling are permitted, the digital platform also offers casino games.
Betano
Operated by the Kaizen Gaming group, Betano is a company based in Greece that has been active in the sports betting market for over ten years. In addition to being present in 12 countries, including Portugal, Germany, Romania, Greece, Cyprus, Chile, and Bulgaria, the company seeks to consolidate its position in the Brazilian market.
For this, the Betano It has a strong presence in online and offline media. The company also sponsors several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and Universidad de Chile, as well as being the main sponsor of Atlético Mineiro and Fluminense in Brazil. Kaizen Gaming also owns Stoiximan, the largest online betting company in Greece.
BetNacional
A BetNacional It is part of the NSX Sports Group, founded in Recife (PE) by João Studart. The brand has a strong presence on television. Since July of last year, and therefore during the World Cup in Qatar, the company hired striker Vinicius Junior as its ambassador. This year, it closed a deal with Rede Globo as the official sponsor of the 2023 football season. According to the company's social media page, its official headquarters are in the United Kingdom.
BetFair
Betfair is a UK-based betting company, founded in 2000 by Andrew Black and Edward Wray, with an initial investment of £1 million. In addition to sports betting, it also offers online casino, poker, and bingo.
In 2006, given the success of the business, the Japanese company Softbank bought 23% of the company. After obtaining legal permission to operate, the group arrived in Brazil in 2019 and has been advertising to attract bettors ever since.
The Betfair platform allows betting on sporting events and also on television competitions, such as Big Brother Brazil. The company is the main sponsor of Cruzeiro.
BetPix365
BetPix365 is one of the largest betting companies in Europe. Founded in the United Kingdom in 1974, the company began allowing online betting in 2000. Five years later, in 2005, the success of the business led the company to close or sell its fixed-line betting sites, focusing solely on the web.
Therefore, the site not only has sports betting, but also a casino area with various types of games.
World cup
Pixbet isn't at the top of the audience rankings, but it has gained prominence for its significant presence in the advertising market. Founded in Paraíba by businessman Ernildo Júnior more than ten years ago, Pixbet is one of the largest betting companies in the country.
Officially, the company's headquarters are located on the Dutch island of Curaçao, a tax haven off the coast of Venezuela. But the brand is almost omnipresent in Brazilian football. At peak times, Pixbet registers around 55 bets per second.
The company purchased sponsorship slots from Grupo Globo for the Qatar World Cup, with an investment of R$ 176 million.
Pixbet also has a partnership with Amazon so that users of the Alexa voice assistant can receive betting tips. The contract is for one year and was closed for R$ 1,2 million. When it announced its sponsorship of Corinthians, the company even advertised in Times Square, New York.
In addition to allowing online sports betting, the company also enables seasonal bets, such as who will win the Big Brother Brazil program or what the result of the elections at the end of last year would be.The State of São Paulo)
