Ratinho is the new ambassador for Bet do Milhão and launches a campaign to combat illegal betting.
The first piece of content from Bet do Milhão 's campaign , featuring presenter Ratinho as the new ambassador for TQJ – Todos Querem Jogar (Everyone Wants to Play) , the brand's owner, is now online . The partnership debuts by focusing the conversation on a fundamental issue for the sector: combating illegal betting and building a responsible, safe, and regulated betting market.
With a history deeply ingrained in the culture and daily lives of millions, the presenter joins TQJ to broaden a fundamental debate for the sector: the importance of making conscious choices when betting. The campaign draws attention to the risks of illegal betting and guides the public to opt for licensed platforms that operate in accordance with regulations and are committed to security, transparency, and consumer protection.
“Building a sustainable market necessarily involves combating illegality. Companies that operate within regulations assume clear responsibilities for consumer protection, operational integrity, and sector development. This is an agenda that needs to be taken seriously,” says Fernando Justus Fischer, CEO of TQJ.
The choice of Ratinho as ambassador also reflects the brand's intention to take this message to an even wider audience, through direct, close and accessible communication.
“We believe in the power of communication to broaden public awareness. Having Ratinho with us at this time is an opportunity to convey an important message to more Brazilians, reinforcing that entertainment and responsibility must go hand in hand,” says Mariana Kannebley, Marketing Director of TQJ.
The Bet do Milhão campaign represents the first step in a partnership that reinforces a central commitment of TQJ: to contribute to the development of a safer, more transparent, and responsible betting market. The company maintains its operations based on governance, compliance, consumer protection, and the promotion of responsible gambling.
The presenter's statement comes at a delicate moment for the regulated betting sector, marked by public questioning about the social and fiscal impact of the activity and by attempts to link household debt to licensed operators—precisely the segment that operates under supervision, taxation, and responsible gambling rules. By reinforcing the distinction between the legal and illegal markets, Ratinho's statement gives visibility, to a broad and non-specialized audience, to an argument that regulators and regulated operators have been trying to highlight: the real risk is concentrated in clandestine platforms, without licenses, without data control, and without any mechanism to protect the bettor.
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