Ronaldinho visits SoftConstruct headquarters in Armenia.

Soccer star Ronaldinho visited SoftConstruct's headquarters in Armenia to provide feedback and learn about the partnership project with the platform. Ronaldinho was actively involved throughout the project and participated in discussions about branding, content creation, promotional concepts, and overall direction.

Fabio Tiberia, Vice President of VBET Brazil, and Armen Mnaskanian, Director of Game Content Sales at SoftConstruct, spoke with BNLData about the partnership. Tiberia is recognized as one of the pioneers of the sports betting industry in Brazil. He has experience in the international gaming sector, having played a key role in developing strategic partnerships, expanding market opportunities, and connecting stakeholders in major projects.

His leadership and experience were instrumental in bringing Ronaldinho's partnership with SoftConstruct to life. In this interview, they share details about the collaboration, the creative process behind the games, and their vision for the future of gaming entertainment.

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SoftConstruct recently announced a partnership with Ronaldinho Gaúcho for the 2026 FIFA World Cup. What makes this collaboration so significant?

Fabio Tiberia – Ronaldinho is much more than a football legend. His name is written in football history and is recognized in every corner of the world. On the eve of the World Cup, we wanted to create something that went beyond traditional sponsorships and marketing campaigns.

This partnership unites one of the most beloved figures in sports with the innovation of the SoftConstruct ecosystem. It's about creating memorable entertainment experiences that connect football fans and players worldwide.

For me, this is not a short-term campaign. It's the beginning of a long-term entertainment strategy built around one of the greatest ambassadors football has ever produced.

Kickoff Roulette, Marble Cup, and Avinho were the first games released under this collaboration. Why were these titles chosen?

Armen Mnaskanian – Our goal was to create products that reflected different aspects of Ronaldinho's personality, while also showcasing the diversity of our portfolio.

Kickoff Roulette combines the excitement of live casino games with a football-inspired multiplier environment. Marble Cup presents a completely new game concept, designed specifically for entertainment and engagement. Avinho captures Ronaldinho's creativity, unpredictability, and joyful style through an innovative, high-impact gaming experience.

We wanted each product to have its own identity, while remaining connected to the same vision. This is just the first phase, and other titles are already in development.

What was Ronaldinho's level of involvement in the creative process?

Armen Mnaskanian – Ronaldinho was actively involved throughout the entire project. He participated in discussions about branding, content creation, promotional concepts, and overall direction.

What stood out most was the natural way he contributed ideas. His energy, charisma, and understanding of what football fans appreciate helped shape various aspects of the final product.

This was a genuine collaboration. Ronaldinho wasn't simply lending his name. He was committed to helping us create something authentic and fun.

How did the partnership come about?

Fabio Tiberia – Partnerships of this magnitude are built on trust, relationships, and persistence.

My role was primarily focused on facilitating discussions, aligning stakeholders, and helping to accelerate communication between everyone involved. Having spent many years in the Brazilian game industry and working closely with different sectors of the market, I understood both the opportunity and the potential impact of bringing Ronaldinho into the SoftConstruct ecosystem.

However, turning a vision into reality required much more than presentations. It demanded leadership, execution, and long-term commitment.

Armen Mnaskanian – The project originated from a strategic vision developed approximately nine months before the agreement was finalized. We believed that Ronaldinho represented a unique opportunity to create a complete entertainment ecosystem, rather than a simple marketing campaign.

I had the privilege of leading the negotiations on behalf of SoftConstruct, working directly with Ronaldinho's management team and Roberto Assis. Once the deal was closed, the focus shifted to coordinating various companies within the group, overseeing content development, and organizing Ronaldinho's visit to Armenia.

The project's success was the result of strong collaboration between various teams, but execution and alignment were essential throughout the entire process.

Who were the key people behind the success of this initiative?

Fabio Tiberia – Armen deserves enormous credit for turning an ambitious idea into reality. From the initial stages of the project to its final execution, he played a fundamental role in making this partnership a reality.

I would also like to acknowledge the excellent work of Hovhannes Tadevosyan of CreedRoomz and Parandzem Avagyan of Pascal Gaming. Together with their teams, they did an exceptional job in marketing, branding, production, and activation.

Above all, special recognition is due to Roberto Assis. His professionalism, vision, and commitment were fundamental throughout the entire process. In addition to managing one of the greatest legends in football, Roberto was essential in building the trust and alignment that made this partnership possible.

What does this partnership represent for the future of SoftConstruct?

Armen Mnaskanian – This partnership demonstrates our ability to combine innovation in gaming, sports entertainment, and premium content on a global scale.

We're not focused on a single release. We're building an entertainment ecosystem around one of the most iconic names in football. New products, new content, and new experiences are already in development.

Our ambition is to continue to push the boundaries of what gaming entertainment can become.

Tiberia, this will be your fourth World Cup as a game operator and executive. What are your expectations for the 2026 World Cup?

Fabio Tiberia – Each World Cup brings unique opportunities and challenges, but this edition has the potential to be the greatest in football history.

Today's gamers expect much more than odds and promotions. They expect innovation, integrated technology, personalized experiences, and world-class entertainment.

The operators that succeed will be those able to combine robust technology, responsible gaming, excellent customer experience, and meaningful engagement.

At VBET and throughout the SoftConstruct ecosystem, we believe the World Cup is the perfect stage to showcase what modern gaming entertainment can achieve. The partnership with Ronaldinho is just one example of the exciting initiatives players can expect in the coming months.