RR Participações hires Alternar to implement betting technology at Multibet.
RR Participações e Intermediações de Negócios, operator of the Multibet brand, has partnered with Alternar to implement online sports betting technology in the Brazilian market. The agreement was announced this Monday (22) and will allow Multibet to use personalized betting features while adapting to the newly regulated national market.
This collaboration comes at a strategic moment for the sports betting sector in Brazil, which is undergoing a regulatory process. Through this partnership, Multibet will have access to high-performance, scalable, and customizable technological solutions to meet the specific demands of the Brazilian market.
RR Participações has operated the Multibet brand in Brazil since 2015. Alternar, in turn, has been active in the market since 2011 as a provider of ready-to-use sports betting solutions, standing out for its flexibility and customization capabilities for different markets.
The transaction value and contract duration were not disclosed by the companies.
Frederico Caputi, sales manager at Altenar, stated: “We are proud to support Multibet’s growth in Brazil as the company navigates the new regulatory landscape, and we look forward to offering an exceptional betting experience for Brazilian players.” He added: “Brazil is one of the most promising markets in the world, and this agreement highlights Altenar’s ability to offer a reliable, flexible, and fully compliant sports betting service tailored to local needs.”
James Oliveira, Product Director at Multibet, stated: “We are very pleased to select Alternar as our new sports betting provider. With proven experience in helping operators enter regulated markets, strong local knowledge, and undeniable results, we look forward to providing unforgettable experiences for Brazilian bettors.” He also highlighted: “We were particularly impressed with their local presence and know-how, which allows us to lead the market while remaining a responsible operator.”
