SOFTSWISS details the true cost of entry into the African market in a live panel on LinkedIn.
SOFTSWISS, a global strategic partner to the iGaming industry, will host a live panel on LinkedIn on September 24th at 14 PM CET, titled “It’s Not a Cheap Bet: The Economics of Launching in the African iGaming Market” . The session will bring together Mpumalanga Economic Regulator, operator Jabula Bets, consultancy Legends Gaming and Management Solutions, and SOFTSWISS to detail the practical financial realities of market entry across the African continent, with South Africa as a case study.
Africa represents significant growth potential for iGaming operators, but the economics of expansion vary substantially across jurisdictions. This panel addresses the critical questions operators face when evaluating African expansion:
⇒ How much does it actually cost to expand into an African market?
⇒ Which African markets align with specific business models?
How does the South African market compare to other African opportunities?
Where should investment be prioritized to ensure long-term viability?
SOFTSWISS has created a space where experts offer clear insights into market expansion from multiple perspectives — including operator experience, consulting strategy, regulatory compliance, and technology implementation.
Mariia Halaida, Head of Business Development in Africa at SOFTSWISS, comments: “Operators see Africa as a growth opportunity, but the financial reality of entry requires careful planning. The continent is not a single market — each jurisdiction presents different costs, regulatory structures, and business dynamics. This dashboard provides operators with the intelligence needed to assess whether African expansion makes commercial sense for their business and in which markets.”
Vusi Mtsweni, CEO of Mpumalanga Economic Regulator, states: “Entering any regulated market requires more than an assessment of its commercial potential. Companies need to understand the regulatory environment, their compliance obligations, and the broader responsibilities that come with operating in the market. From a regulatory perspective, we welcome informed and constructive conversations that help industry participants better understand these requirements. Ultimately, the sustainable growth of the iGaming sector in Africa must be based on regulatory compliance, responsible gaming, consumer protection, and a commitment to ethical conduct.”
The panel is open to all iGaming professionals, with free registration . Industry participants can submit questions related to Africa in advance, which will be answered by the panelists during the live discussion.
Operators seeking a more in-depth market context can consult the SOFTSWISS report on iGaming in South Africa , which offers an analysis of the market structure and regulatory requirements.
