SOFTSWISS integrates ANJL as its sole technology provider and appoints executive.

Bets I 23.03.26

By: Magno José

SOFTSWISS Becomes First Technology Provider to Join ANJL in Brazil Global company that powers over 1.200 brands appoints Carla Dualib as Communications Director of the association during the implementation phase of the regulated iGaming market in the country. SOFTSWISS joins ANJL as the only technology provider and appoints executive Carla Dualib to the Communications Directorate of the National Association of Games and Lotteries with the mission of strengthening the community and establishing standards of excellence in the Brazilian sector. Technology provider SOFTSWISS joins ANJL and appoints Carla Dualib to the position. Company that operates over 1.200 brands globally is the first technology company to join the National Association of Games and Lotteries during the regulation of Brazilian iGaming. SOFTSWISS has joined the National Association of Games and Lotteries (ANJL) as the first technology provider. The company appointed Carla Dualib to the position of Director of Communications for the association. The announcement took place this Tuesday (March 17th) during the implementation phase of the regulated iGaming market in Brazil. The company is the only technology provider present at ANJL. The company operates globally and powers more than 1.200 brands worldwide. Dualib explained that participation goes beyond mere membership. "It's about actively participating in a trust-based ecosystem and contributing to making regulation work more efficiently in practice," he stated. The executive highlighted that SOFTSWISS brings a differentiated perspective to the board. The provider is responsible for the technology that acts as the "engine" behind the regulation. The company seeks to ensure that technology forms the basis of a more transparent and professional industry. Technology as a compliance tool. SOFTSWISS's "tech-first" mindset on the ANJL board is based on data and operational experience. Dualib stated that his goal is to demonstrate to the community how advanced technological tools can anticipate and solve regulatory challenges before they even arise. The company aims to show that technology should not be seen as an obstacle. The goal is to position technology as a tool to achieve high performance and ensure full compliance. SOFTSWISS aims to help the Brazilian community evolve towards a more mature, structured, and data-driven business model. The company leverages its accumulated global experience to offer perspectives on how technology can facilitate regulatory compliance. The focus is on transforming compliance challenges into opportunities for operational optimization. Building a Connected Community: As Director of Communications at ANJL, Dualib's main mission is to help build a strong, connected, and engaged community among all professionals in the sector. The executive intends to leave behind the logic of acting in isolation. The work will focus on creating spaces that encourage knowledge sharing, professional networking, and qualified dialogue between operators, technology providers, and regulators. "When we strengthen this sense of community, we are able to establish standards of excellence for the entire sector and ensure that each member has a voice in building a sustainable market," he stated. The communication strategy aims to promote greater integration between the different market players. The goal is to create effective channels for exchanging information and experiences. The ultimate goal is to establish standards of excellence that benefit the entire Brazilian iGaming ecosystem. With Brazilian experience and a global perspective, Dualib identified a natural synergy between his role at SOFTSWISS and his new responsibilities at the association. At the technology provider, the executive works to help partners grow through innovation. At ANJL, I contribute to strengthening the entire sector through institutional development. The executive has over 30 years of experience in the Brazilian market. This career path allows her to act as a bridge between SOFTSWISS's global experience and the specific needs of the Brazilian community. The company believes that a stronger and more connected community creates a safer, more structured, and also more profitable market for everyone. The strategy seeks to raise the level of the entire ecosystem through the transfer of knowledge and international best practices. Credibility and international standards: Dualib directed a message to companies considering becoming part of the ANJL ecosystem. According to the executive, being part of the association represents a seal of credibility. Membership constitutes an invitation to participate in the construction of a regulated market of international standard. Members have access to technical support, institutional visibility, and the collective strength of a community that works in alignment. "Ultimately, it's about investing in a future where the Brazilian market is globally recognized for its integrity and professionalism," Dualib concluded. The executive positioned participation in ANJL as a strategic investment in the development of the iGaming sector in Brazil. 2 — Carla Dualib, along with President Plínio Lemos Jorge, assumes the Directorship of Communication at the National Association of Games and Lotteries with the mission of strengthening the community and establishing standards of excellence in the Brazilian sector.

SOFTSWISS has joined the National Association of Games and Lotteries (ANJL) as its first technology provider. Carla Dualib has been appointed to the position of Director of Communications for the association.

The company is the only technology provider present at ANJL. The company operates globally and powers more than 1.200 brands worldwide.

Dualib explained that participation goes beyond membership. "It's about actively participating in a trusted ecosystem and contributing to making regulation work more efficiently in practice," she stated. The executive highlighted that SOFTSWISS brings a differentiated perspective to the council.

The provider is responsible for the technology that acts as the "engine" behind regulation. The company seeks to ensure that technology forms the basis of a more transparent and professional industry.

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SOFTSWISS is the first technology provider to join ANJL, and you have been appointed Director of Communications for the association. Why is this move so significant at this time?

Carla Dualib: Brazil is experiencing a decisive moment. We are moving from the expectation phase to the implementation of the regulated market, with a shift in approach from more reactive to more proactive. For SOFTSWISS, joining ANJL goes far beyond simply being part of the association. It's about actively participating in a trusted ecosystem and contributing to making regulation work more efficiently in practice. As the only technology provider within the association, we bring a unique perspective: we are responsible for the technology that acts as the "engine" behind regulation. Our role is to ensure that technology is the foundation of a more transparent and professional industry.

What "tech-first" mindset does SOFTSWISS bring to the ANJL board?

Carla Dualib: SOFTSWISS is a global technology leader powering over 1.200 brands worldwide. This gives us a very solid perspective, based on data and operational experience. My goal is to show the community how advanced technological tools can anticipate and solve regulatory challenges before they even arise. We want to demonstrate that technology should not be seen as an obstacle for operators, but rather as their greatest ally in achieving high performance while ensuring full compliance. By sharing this experience, SOFTSWISS helps the entire Brazilian community evolve towards a more mature, structured, and data-driven business model.

Can you tell us more about your new role as Director of Communications at ANJL?

Carla Dualib: My main mission is to help build a strong, connected, and truly engaged community among all professionals in the sector. We want to leave behind the logic of isolated action and move towards a more collaborative environment. I will focus on creating spaces that encourage knowledge sharing, professional networking, and qualified dialogue between operators, technology providers, and regulators. When we strengthen this sense of community, we can establish standards of excellence for the entire sector and ensure that each member has a voice in building a sustainable market.

How does your role at SOFTSWISS complement your new responsibilities at the association?

Carla Dualib: There is a very natural synergy between the two roles. At SOFTSWISS, I work to help our partners grow through innovation. At ANJL, I contribute to strengthening the entire sector through institutional development. With over 30 years of experience in the Brazilian market, I can act as a bridge. SOFTSWISS is a global leader, and by sharing our international experience with the ANJL community, we help raise the level of the entire ecosystem. We believe that a stronger and more connected community creates a safer, more structured, and also more profitable market for everyone.

What is your message for companies that are considering becoming part of this ecosystem?

Carla Dualib: Being part of ANJL is a true seal of credibility. It's an invitation to participate in building a regulated market of international standard. More than just a title, the association offers technical support, institutional visibility, and the collective strength of a community that works in alignment. Ultimately, it's about investing in a future where the Brazilian market is globally recognized for its integrity and professionalism.