SOFTSWISS Prediction Markets wins at SiGMA North America 2026

SOFTSWISS won the Industry Innovator award for its Prediction Markets Platform at SiGMA North America 2026 in Mexico City. This recognition comes as the company expands its offering into regulated markets, combining new product capabilities with the infrastructure and operational support necessary for long-term growth.

The award recognizes the SOFTSWISS Prediction Markets platform, launched in April 2026 , created to offer operators a way to add event-based betting to their existing offering. The product uses a fixed odds model and can be deployed as a standalone project or integrated into a sports betting site via API or iFrame. It had already received industry recognition by winning the Best Next-Gen Betting Product category at the SiGMA Asia Awards 2026, less than two months after its launch.

Since then, the platform has surpassed 50 active projects in its pipeline and supports more than 10 event categories. Current SOFTSWISS partners can launch it in two to three days, while new operators can be up and running in approximately three weeks. The SOFTSWISS risk team can manage markets for operators who do not have an internal trading function.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, comments: “We built Prediction Markets with a clear focus on making a new product category practical for operators. Innovation only generates value when it can reliably work within an operator’s existing business and meet the expectations of regulated markets. Receiving recognition at such an early stage of the product lifecycle is an important sign that we are moving in the right direction. This is particularly significant as SOFTSWISS continues to strengthen its position in regulated markets and support operators in their expansion into those markets.”

Prediction Markets can help operators reach player segments that don't typically engage with traditional sports betting products. By covering topics such as politics, economics, technology, and culture, the product creates new entry points for people whose interest is driven by real-world events, not sports. For operators, this represents an opportunity to broaden their offering without straying from a familiar operational setup.

Mexico has become an important part of SOFTSWISS's regional growth plans. The company already supports licensed gaming brands in the country with a compliant iGaming setup and 24/7 technical and customer support. SOFTSWISS's presence at SiGMA North America 2026 reflects a broader focus on combining technology with local market knowledge and long-term partnerships.