Start Bet signs sponsorship agreement for the 2025 Brazilian Women's Championship.

Start Bet, a Brazilian sports betting and online gaming company authorized by the Federal Government, is the new sponsor of the 2025 Brazilian Women's Championship. The company's debut took place during the decisive phase of the tournament, which began on Sunday, August 10th. Now in the semifinals of the competition, the brand will be present in the matches between Corinthians x São Paulo and Palmeiras x Cruzeiro. The agreement includes brand exposure on advertising boards in all matches of the competition.

The move is seen as strategic for Start Bet, which has invested in various branding strategies in recent months, such as partnerships with 14 influencers and significant growth on Instagram, where it already has almost 130 followers. All the work has been done around conveying the message that the betting company supports simple, responsible, uncomplicated, and easy fun.

“Women’s football is experiencing significant growth in Brazil, and we believe that investing now will help consolidate this movement. For us, being present in the Brasileirão is a natural step within our strategy to support the sport. Furthermore, this agreement enhances our brand awareness at a new stage for the company, which has been seeking to differentiate itself in every way,” explains Rodolfo Maia, managing partner of Start Bet.

With the finalists to be decided next Sunday (31), the expectation is for full stadiums, extensive television coverage and increased visibility for Brazilian women's football.

In the first leg of the semifinals, São Paulo faces Corinthians at 10:30 AM, broadcast on TV Globo and Sportv. At the same time, at Arena Barueri, Palmeiras hosts Cruzeiro, broadcast on TV Globo, Sportv4 and TV Brasil. The return matches take place on August 31st, also at 10:30 AM; Corinthians vs. São Paulo, at a location to be determined, and Cruzeiro vs. Palmeiras at Independência Stadium in Belo Horizonte.