Superbet expands its psychological support channel with free 24-hour service.
Superbet is expanding its existing support services, offered in partnership with the Player Protection Institute (IPJ), by creating the Super Line (0800 676 1000) , a free channel available 24 hours a day by phone and WhatsApp. This initiative increases the capacity to assist people facing difficulties related to betting to up to 3.500 calls per month . The service's capacity will be continuously monitored and adjusted according to demand, ensuring that support meets the needs of those seeking assistance.
The channel is open to anyone who needs support, including people who are not Superbet platform users. Family members and close friends can also contact IPJ for guidance. The service is provided by a multidisciplinary team, consisting of social workers, psychologists, and psychiatrists. The entire process is strictly confidential, guaranteeing the privacy of user data and full compliance with data protection legislation.
This initiative is part of a broader Responsible Gaming campaign that combines prevention, technology, control tools, responsible communication, and, most importantly, access to specialized support for those who need help, building a safer, more responsible, and more humane betting environment.
“For Superbet, Responsible Gaming needs to translate into concrete actions for prevention, awareness, and access to support. Expanding the IPJ structure, including for any user outside the Superbet platform, strengthens a welcoming and guidance channel, while communication helps to make this service reach more people. We want our user base to be made up of people who can gamble responsibly, for fun, within their limits and without compromising their health, their financial life, or their well-being,” says Alexandre Fonseca, CEO of Superbet.
“The Super Line creates an access point for those who need support and guidance regarding difficulties related to gambling. The journey begins with listening to and understanding each person's needs, in a completely confidential manner. Based on this assessment, they may be referred for psychological or psychiatric care, when medical evaluation and eventual medication treatment are necessary. The goal is to offer support, guidance, and, when necessary, stabilization, preparing the person to continue care in the public or private network. The social worker also identifies possible social and socioeconomic needs and makes referrals to appropriate support services,” says Rafael Tonassi, CEO of IPJ.
National campaign expands communication about Responsible Gaming and creates "Algorithm Cleanup"
With the concept "At Superbet, having limits is the rule of the game," the operator has just launched a national campaign of TV commercials and digital content to raise awareness about Responsible Gaming and introduce the Super Line. The campaign was created by Lovely, from the Dreamers Group.
Starring Cafu, ambassador for Superbet, the first authorized betting company in Brazil, the campaign reinforces that betting should be a form of entertainment for adults, practiced consciously and within each person's limits. The communication addresses concrete situations that may indicate a risky relationship with betting, such as using money intended for household or family expenses, inappropriately committing resources, dedicating excessive time to betting, or resorting to credit cards to continue gambling. The message is direct: when betting begins to interfere with other areas of life, it's time to stop, recognize the limits and, if necessary, seek help.
The campaign also inaugurates a new digital prevention front, "Algorithm Cleanup," which uses a unique strategy to transform traditional media logic into an awareness tool. Instead of targeting people who show recurring interest in gambling-related content with more commercial messages, the strategy can direct them to Responsible Gambling content and guidance on limits.
The logic behind the campaign is simple: to alert someone who is repeatedly seeking out content related to gambling, and to show that this behavior may be a sign that it's worth taking a break and reflecting on their habits. In these cases, the communication aims to interrupt the cycle of exposure and present an alternative: recognizing one's own limits and, if necessary, seeking guidance through the Super Line.
In parallel, Superbet will utilize highly visible spaces within its own communication channels, including sports sponsorships, stadium billboards, digital channels, and content related to the sports calendar, to raise awareness about Responsible Gaming and facilitate access to the Super Line.
“The central idea is to transform communication into yet another prevention tool. We will use the brand's scale not only to talk about our products, but also to support those who need to recognize their limits and know where to seek support, continuing our work of responsible communication,” explains Patrícia Prates, Marketing Director at Superbet.
“This is a very important move by Superbet, to broaden support so much. The choice of Cafu also reflects this: being a respectable voice, using our five-time world champion captain makes clear the size of the campaign and, therefore, the subject matter, taking the message to a gigantic audience,” says Daniell Rezende, ECD of Lovely.
The campaign is produced by Cine.
Service
Super Line Number: 0800 676 1000.
Opening hours: 24 hours a day.
Technical manager: Player Protection Institute.
Target audience: individuals seeking guidance on difficulties related to gambling addiction, as well as family members, friends, and close acquaintances.
About Superbet
Superbet Group is a technology and entertainment company founded in 2008 in Romania, with the mission of providing entertainment in sports and gaming. Present in 12 countries, Superbet has operated in Brazil since 2023, being the first to obtain a federal license to operate in a fully regulated manner. A main sponsor of clubs such as São Paulo FC and Fluminense, it adopts responsible gaming practices and is a leader in compliance and best practices, being a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the integrity interests of the largest licensed online betting companies and operators in the world. Website: https://superbet.bet.br/
About the Player Protection Institute
The Institute for Player Protection (IPJ) works to prevent, support, and guide people facing difficulties related to gambling, as well as offering support to their families. Specializing in mental health, the Institute has a multidisciplinary team, psychological support, and support rooms for gamblers and their families. Its work also includes raising awareness about the risks of compulsive gambling and partnerships with companies in the gambling sector to expand access to their services and contribute to the promotion of Responsible Gambling. Website : https://ipjbr.com.br/
