Superbet expands its presence in football and takes over Arena and main sponsorship of Feira FC.
Betting on the innovative project spearheaded by investor and ambassador Neto Lima, Superbet has established two major partnerships with Feira FC, a publicly traded football company founded this season in Feira de Santana. The betting platform will be the club's main sponsor and also holds the naming rights to the arena where the team will play its home games.
With the agreement, the Professor Jodilton Souza Stadium, known as Arena Cajueiro, will now be called Superbet Arena, in a move that represents a new milestone for the club and strengthens its growth strategy, consolidating the team as a relevant asset in the sports scene.
Modern and well-established structure
Located in Feira de Santana, the arena was inaugurated in 2018 as part of a structured complex, with spaces for athletes, a gym, a games room, and an auditorium, establishing itself as a complete environment for football.
In the following years, it underwent expansions, most notably the expansion in 2020 and the new grandstand in 2021, reaching an approximate capacity of 7 people.
The venue has also been the stage for memorable moments, such as the final of the 2021 Bahia State Championship between clubs from the interior of the state, reinforcing its relevance in the state's sporting scene.
Strategic partnership that drives growth.
With this agreement, Superbet Arena becomes directly integrated into Feira FC's strategy, expanding activation possibilities, brand presence, and connection with the public. The partnership unites a rising project with a consolidated brand, creating an environment conducive to experiences both on and off the field.
“Superbet’s arrival as the naming rights sponsor of our arena represents an important step in the consolidation process of Feira FC. We are talking about a strategic partnership that strengthens our assets, expands our visibility, and creates new possibilities for connecting with the fans. It is yet another move that reinforces the seriousness and potential of the project,” highlighted Neto Lima, investor and face of the club.
Alex Fonseca, CEO of Superbet in Brazil, also commented on the partnership and alignment with the Feira FC project.
“The naming rights for Superbet Arena and the main sponsorship stem from a shared vision between Superbet and Feira FC about the future of sports, uniting sports development with a digital and innovative essence. This partnership goes beyond the field and represents an investment in visibility for the Northeast and in strengthening Bahian football.”
Progress that enhances the leading role of Feira de Santana.
More than just a name change, Superbet Arena symbolizes the evolution of a project that bets on innovation, digital strength, and close relationships with fans as pillars of growth.
The initiative also reinforces the importance of Feira de Santana as a strategic football hub in the interior of Bahia, increasing the city's visibility and consolidating the venue as one of the main stages for Bahian football. The arena goes beyond being just the home of Feira FC and establishes itself as a relevant asset for the development of the sport in the region.
SAF structure and project leadership
Feira FC is a SAF (Sociedade Anônima do Futebol - Football Limited Company) created and managed by businessman and lawyer Marcus Rios. Mayara Correa holds the vice-presidency, while Neto Lima acts as an investor, ambassador, and the main face of the club. Bruno Karttos is also part of the project as one of the ambassadors, reinforcing the connection with the public and the club's communication strategy.
