Superbet uses artificial intelligence to reveal the audience's emotions during Rock in Rio concerts.

Bets I 03.09.26

By: Magno José

Superbet debuts at Rock in Rio Brazil 2026 as an official sponsor, creates a challenge between fandoms and uses emotion-reading technology 22 — Super Sensations will translate the collective emotions of the Sunset Stage audience into data, revealing in real time the moments of greatest connection with the shows and creating a new way to celebrate Brazilians' passion for music.

Technology now allows us to measure the emotion of an audience. Based on this possibility, Superbet presents Super Sensations, a groundbreaking tool created to identify, in real time, the moments when the Sunset Stage audience is most engaged and moved during Rock in Rio 2026. Installed in the Super Arena , near the stage, the technology will track different collective signals from the audience throughout the shows and transform these manifestations into data. The technology will provide graphs about the measured sensations to the press, the event's audience, and fandoms through the initiative's website.

The data captured by the tool will be transformed into content for the Super Fans Game on the brand's social media channels, celebrating the Brazilian public's well-known passion for music and highlighting the warmest and most engaging moments of the shows on the Sunset Stage. This initiative extends that emotion beyond Rock City and transforms the festival into a true real-life game where, to win, all you need to do is let your passion for music speak louder.

Developed by GUT, Super Sensations starts with a question: how to measure what the audience feels? To arrive at this answer, the tool combines different indicators capable of revealing crowd behavior, such as the intensity of collective movements, audience density, flashes, the synchronization of clapping and other sound manifestations, as well as the temperature of the area. From this data, it will be possible to identify the moments of greatest audience engagement and transform them into a dynamic reading of the emotions experienced at the festival. The solution is provided by 2DASH CrowdPulse, a company specializing in technology in the entertainment sector.

Super Sensations transforms data captured during shows into a real-time reading of the audience's energy. On a digital dashboard, users can track the evolution of four dimensions that help translate audience reactions: Vibration, Synchronicity, Volume, and Temperature . The platform will also present nine indicators of emotion and behavior , with simple explanations of what each metric represents. Among them are Peak Energy , which identifies moments of greatest intensity; Collective Vibration , which shows when the audience reacts together; and Peak Emotion , which indicates moments of greatest emotional impact.

“We know that Brazilians have a very intense and warm relationship with music and the artists they admire. Rock in Rio is one of the best places to see this passion happening live. Super Sensations allows us to show, in real time, the moments when the audience vibrates, sings, moves, and connects the most, creating a portrait of this passion that Brazilians feel for their artists and fan communities,” explains Patrícia Prates, marketing director at Superbet. Guilherme Martins, Creative Director at GUT, adds: “Super Sensations uses technology to serve emotion, showcasing the strength and rhythm of the festival in a completely new way.”

In addition to live coverage, Super Sensations will compile the highlights of each period of the festival . Throughout the day, data will be consolidated into four time slots: afternoon (15:30 PM to 17:30 PM), sunset (17:30 PM to 19:30 PM), evening (19:30 PM to 21:30 PM), and closing (21:30 PM to 00:00 AM) , revealing the peak emotions recorded at each moment. The technological infrastructure consists of long-range native infrared cameras, decibel meters, and high-performance computing, respecting all guidelines of the General Data Protection Law (LGPD).

By 20DASH

2DASH CrowdPulse is proprietary edge sensing technology (Edge AI) developed by 20DASH to capture and translate, in real time, the collective energy of the audience into emotion metrics. Installed at the brand's stand and directed towards the Sunset Stage area, the infrastructure combines computer vision, acoustic measurement using decibel meters, and artificial intelligence to analyze physical vectors such as vibration, synchronicity, volume, and temperature of the crowd. Without using the event's network and operating 100% anonymously and in compliance with the LGPD (no recording or facial identification of people), the system continuously processes this data to instantly feed the brand's interactive dashboard, allowing the audience to accurately and transparently track the pulse of the festival.

About Superbet

Superbet Group is a technology and entertainment company founded in 2008 in Romania, with the mission of providing entertainment in sports and gaming. Present in 12 countries, Superbet has operated in Brazil since 2023, being the first to obtain a federal license to operate in a fully regulated manner. A main sponsor of clubs such as São Paulo FC and Fluminense, it adopts responsible gaming practices and is a leader in compliance and best practices, being a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the integrity interests of the largest licensed online betting companies and operators in the world. Website: https://superbet.bet.br/