Bet do Milhão, from Grupo Silvio Santos, launches the campaign “The Game Continues” on national television via SBT and its affiliates.
The launch took place this Monday (25), on national television, during the Programa do Ratinho, on SBT, marking the beginning of a strategy that unites open TV, actions on social networks, creators and activations. The multiplatform campaign is inspired by Brazilians' passion for football and the World Cup.
