Salsa Studio - BNLData

Salsa Technology and Optimove Form Partnership to Strengthen CRM Personalization for Operators in Brazil and LATAM

Betting The 08.12.25

Salsa Technology and Optimove partner to strengthen CRM customization for operators in Brazil and Latin America.

As Optimove's first Brazilian platform integration, the partnership allows Salsa operators to adopt advanced CRM features more quickly and seamlessly, supporting the region's shift towards retention-focused strategies.

"As Country Manager, I will bring security solutions tailored to the rhythm of our market," says Jefferson Torquato.

Betting The 27.10.25

“As Country Manager, I will bring security solutions tailored to the rhythm of our market,” says Jefferson Torquato.

In an exclusive interview, the executive, who previously worked in Development, Platform, Content, and Quality management at Salsa, details how he intends to work to ensure that operators have the safest and most adaptable solutions on the market.