A survey by More in Common and Ipsos-Ipec, which interviewed 2 people in 130 municipalities during the World Cup, reveals widespread concern about the integrity of the sport.
Former President Gabriele Gravina presented an 11-page report arguing that the Dignity Decree has failed to reduce compulsive gambling since 2019. The document found that gambling increased after the ban came into effect.
Santos, Vasco, Bahia, Inter, Grêmio, and Coritiba terminated contracts with betting companies between the end of 2025 and the beginning of 2026 due to a new regulatory framework for the sector that increased the operational costs of companies in the industry, according to a report by Folha de S.Paulo.
A proposed law banning advertising and sponsorship of sports betting in Brazil is awaiting the appointment of a rapporteur in the Constitution and Justice Committee (CCJ) after approval by the Science and Technology Committee; betting executives warn of a financial collapse in football if the measure is approved.
A report by VALOR highlights that sports betting companies are changing their strategy, reducing their presence as main sponsors from 18 to 13 teams by 2026, and redistributing funds for naming rights and ambassadors.
Rodrigo Capelo's column in Estadão reports that experts say this is not a bursting of a bubble, but a natural reorganization of the sector, with companies directing resources towards broadcasting the 2026 World Cup.
Changes are occurring in a context of brand repositioning and contractual issues, affecting teams such as Bahia, Santos, Fortaleza, Vasco, Grêmio, and Internacional. The competition begins on January 28th.