Soho Sports & Brands

Editor's Blog The 05.02.25

Editor's Blog The 05.02.25

Racing driver Lu Boesel and Soho Sports & Brands announce partnership for return to racing in the Porsche Cup 2025.

The partnership represents a significant move in the Brazilian motorsport market, combining Soho Sports & Brands' expertise in strategic connections with Boesel's talent and experience on the track.

Editor's Blog The 23.01.25

Editor's Blog The 23.01.25

SoHo Sports & Brands acquires the rights to the Maradona brand, aiming for the 2026 World Cup.

The agency, which also holds global rights, aims to connect the magic of Maradona to fans by promoting experiences, products, and initiatives that celebrate his greatness and cultural influence.