Capitalization The 23.04.26
Capitalization The 23.04.26
Tele Sena de Mães focuses on interactive experiences to engage consumers.
Starring Patricia Abravanel, the campaign reinforces the emotional connection to celebrate one of the most important dates of the year. The Tele Sena piggy bank also joins the campaign, alongside its mother, expanding the characters' presence in digital and print materials.
