Zitro launches 'Serious About Fun' campaign for G2E Las Vegas 2026

There's a reason Zitro's campaign this year is Serious About Fun . Great player experiences drive results for operators, and that's exactly what Zitro was built to deliver. Behind every successful game is an unwavering focus on gameplay, performance, and player engagement — and G2E Las Vegas is where that work comes to life.

This year, the company reinforces this statement with its largest presentation to date. At its new, expanded booth in a premium location on Fremont Street, visitors will find a diverse lineup of new games for Zitro's two proven performance cabinets, FANTASY and CONCEPT, including a showcase of new content for the company's historical horse racing (HHR) games.

The presentation highlights the continuous evolution of both cabinet lines, with new signage packages and a diverse wave of game releases developed to offer operators more variety than ever before. From different mechanics and features to distinct themes and memorable gaming experiences, the portfolio was created to appeal to a broad spectrum of players, while also offering casinos greater flexibility in their gaming floors.

The FANTASY cabinet continues to grow with four new standout games — Wild Origins, Legendary Hammer, Tails on Rails, and Kephris Relic — joining the proven performers Lion Falls and Brave Dragon, which continue to deliver strong results across multiple jurisdictions. Meanwhile, CONCEPT receives a wide variety of new titles, including Penguin Party, Funny Bunnies, Clover Paddy, Jin Ken Express, Hammy Heist, Legendary Sword II, Spell Realm, Kakusei, Stack Universe, Willy & Wallas, and many more. Together, they reflect the breadth and diversity that have made the cabinet a favorite among operators.

Zitro Digital will also be featured at G2E, showcasing a portfolio that combines fan-favorite titles from Zitro's land-based offering and content developed exclusively for the digital channel. Leading the pack are Legendary Sword II, Ancient Link — Roma, River Gold Wealth — Hudson, and the holiday-themed title Candy Cane Delight. The event marks a key moment as Zitro Digital prepares to expand its presence and lay the groundwork for its strategic entry into the US iGaming market.

“Every year, we ask ourselves how we can continue to expand our offering in ways that create more value for operators — through greater variety, innovation, and even more opportunities to engage their players,” said Derik Mooberry, CEO of Zitro USA. “This year’s presentation reflects the depth of our portfolio, the drive behind FANTASY and CONCEPT, and the incredible work our teams have done to bring it all together. When operators visit our booth, I want them to see a company that is investing in the future, listening to its customers, and constantly finding new ways to help them succeed. That’s what Serious About Fun means to us. We take the work seriously so that our customers — and their players — can simply enjoy the results.”

Casino operators, partners, and press are invited to experience all of this firsthand at Zitro's new booth 3258 during G2E Las Vegas, from September 29th to October 1st. And, in the coming weeks, follow Zitro's channels for an inside look at each title making its debut at the event!