Capitalization The 12.08.26
During the meeting, it was highlighted that the sector has been expanding its participation in discussions that are important to the Brazilian economy.
Lucas and Jaqueline Chereze embezzled funds from Capital de Prêmios for approximately one year and used those funds to found Brasília Solidária, which held raffles on Sundays in Vicente Pires.
For the first time, a sports commentator stars in an advertisement for the brand, which combines a June festival and soccer; With an investment of R$ 3,5 million, the edition features presenter Galvão Bueno, recently hired by SBT, where he has joined the network's sports programming.
Starring Galvão Bueno, the campaign is available from May 31st and features the slogan "Believe it's Coming". This edition also offers chances to win the "X" Panel 2026 commercial promotion, a segment presented by Patricia Abravanel on Sundays on SBT.
A prize-winning philanthropy product will allocate resources to an institution that faces a deficit of R$1 million per day and has provided 2 million services by 2025, covering 48,7% of Brazilian municipalities; the product can be purchased at lottery outlets.
During the presentation, CEO Natanael Castro explained the product's features and advantages for public administration and private companies competing in bidding processes.
The Federation represents a sector experiencing consistent growth. In 2025, the Capitalization sector raised R$ 33,95 billion, a 6% increase compared to the previous year, according to data from Susep.