By December, the Capitalização program had raised a total of R$ 30 billion and paid out R$ 24,6 billion in redemptions and prize draws. Of this amount, R$ 1,6 billion was allocated to third-sector institutions throughout the country.
The total prize value of the campaign will exceed R$ 6 million. 25 brand new cars worth R$ 80 each will be raffled off, and a regional draw will be held each day of the week, corresponding to a different region of Brazil.
The Southeast region totaled R$ 15,39 billion in revenue, making it the best national performance. The region is followed by the South (R$ 5,1 billion), Northeast (R$ 3,07 billion), Midwest (R$ 2,53 billion), and North (R$ 1,24 billion).
The return of the "Hourly Prize" program came after its success in the Anniversary campaign, which gave many Brazilians the opportunity to earn extra money to help with their daily lives, paying overdue bills, helping with monthly shopping, fulfilling the desire to buy a new item, among other tasks.
So far, eight draws have been announced, the first of which is for a brand new Hilux truck worth R$ 299. Capitalization bonds were launched in October, with regular draws conducted by the Federal Lottery.