A federal judge ruled that the public agency overstepped its authority by prohibiting the use of prominent figures in campaigns. The decision considered that the prohibition would affect fundraising for the agency's social projects.
The campaign was modernized in 2025 through consulting services from MDM8, a company specializing in raising funds for philanthropic entities through capitalization bonds, with a social impact on APAEs (Association of Parents and Friends of Exceptional Children) in Brazil; find out how to participate.
With an all-Brazilian final, the insurance company is transforming the continent's main tournament into a platform for relationship building and visibility initiatives.
The content presents the regulatory structure of the modality that combines raffles with donations under the supervision of SUSEP (Superintendence of Private Insurance). The material explains how this modality works, supported by Law 14.332 of 2022, which allows the transfer of redemption rights to previously accredited philanthropic entities; watch the video.
The anniversary celebration will also feature the "X" Panel commercial promotion, shown on the Silvio Santos Program with Patrícia Abravanel. Participants can win prizes ranging from smartphones and shopping vouchers to motorcycles and houses worth R$300 during the first four weeks.
Experts warn about promises of prizes and risks in products promoted by stars like Neymar and Gabigol. The capitalization bond sector raised R$ 32,02 billion in 2024, reveals a report by Estadão.
Regulated by SUSEP (Superintendence of Private Insurance), Capitalization Bonds maintain strict standards, external audits of the draws, and the possibility of partial or full redemption, depending on the chosen modality.
From January to May, redemptions and prize draws from the Capitalization program totaled R$ 10,9 billion. Prize draws alone distributed R$ 830 million, a 9,8% increase compared to the same period in 2024.
