Betano opens registration for social projects and invests in sports development in Brazil.
Betano has opened registration for civil society organizations to join the Betano em Movimento platform. Institutions, foundations, and non-profit entities can now register proposals through the website betanoemmovimento.com.br.
According to Metrópoles, the platform centralizes social impact initiatives focused on the development of sports in Brazil. The registration process requires filling out a form on the website itself, with information about the project, the target audience, the expected impacts, and the period of execution of the activities.
What the platform supports
Betano em Movimento seeks projects that address areas such as democratizing sports practice, expanding access to sports and information, revitalizing public spaces, developing athletes, and training professionals in the sector.
With this platform, the company brings together all its social impact initiatives in a single environment, going beyond sponsoring clubs, competitions, and sporting events to invest in the sports ecosystem more broadly.
Projects already active
Four initiatives are already integrated into the platform:
⇒ Revitalization of sports courts, in partnership with Hoopers and local authorities, combining sport, urban art and community engagement; among the projects delivered are the court in homage to Giannis Antetokounmpo, in Praça Cláudio Coutinho, in Rio de Janeiro, and two courts in Parque da Cidade, in Brasília, inaugurated in celebration of the 66th anniversary of the federal capital;
⇒ Fund 4, in partnership with Afroesporte, supports ten high-performance Black athletes with monthly stipends, psychological support, mentoring, financial education, and digital skills training;
⇒ IBFF Academy, a free educational platform developed with the Brazilian Institute of Women's Football (IBFF), aimed at coaches, referees, physical trainers, nutritionists and other professionals in women's football, with a goal of training one thousand professionals in the first phase;
⇒ Care in Motion, in partnership with the Pink Ribbon Foundation, offers free mammograms through the Unified Health System (SUS) for women over 40, taking the exam to different cities and sporting events supported by Betano.
In 2026, the Pink Ribbon Foundation will have its own truck to expand the reach of the program. The goal is to perform 10 exams and contribute to the early diagnosis of breast cancer.
