Botafogo announces Parimatch as its main sponsor.
It's official! Starting January 6, 2023, Botafogo has a new main sponsor. The club has signed a contract with the betting company Parimatch, which will occupy the main space on the team's uniform for the next 2 years.
This is the largest sponsorship contract in Botafogo's 128-year history. In early 2022, the club approved the creation of the SAF (Sociedade Anônima do Futebol – Football Limited Company), acquired by businessman John Textor through the holding company Eagle Football. The contract is valid from January 2023 to December 2024.
This partnership will be of great importance to Parimatch's growth plans in Brazil. At the same time, due to its international reach, it will also contribute to Botafogo's expansion plans.
“Botafogo is undergoing a period of international repositioning with the growth of Eagle Football, and is restructuring in all sectors to attract the best partners. We are delighted to be the club chosen by Parimatch, a giant in the betting market, to expand its business throughout Brazil. It is a great satisfaction to sign the largest sponsorship contract in the club's history. Welcome, Parimatch,” said John Textor, president of Eagle Football.
“In Brazil, football is not just a game – it’s a cultural phenomenon that unites people. It unites young and old, women and men, rich and poor, making their blood run faster as they watch or play their favorite game. We were looking for a team that shared our values, had a rich history, loyal fans, and BIG ambitions for the future. We are sure we have found the RIGHT one — Botafogo. It is a great honor for us to join this team and reach new heights together! Let’s start the new year strong and continue supporting and growing the sports industry in Brazil,” said Anton Rublievskyi, CEO of Parimatch International.
About Botafogo
Founded in 1894, Botafogo has over 4 million fans in Brazil and worldwide. In March 2022, Botafogo became a SAF (private football club) and John Textor became the majority shareholder. Botafogo is a pioneer in the professionalization of Brazilian football, being the first top-tier club to be acquired by a foreign investor. The SAF opened new perspectives and new investments, making the current moment special in historical terms. With this new structure, Botafogo became part of the multi-club network Eagle Football Holdings, which repositioned the Club at a new level of global strategy alongside Olympique Lyon, Crystal Palace, and RWD Molenbeek. Internationally recognized as the club where some of the most famous athletes of all time played, such as Garrincha and Nilton Santos, it is popularly known as "O Glorioso" (The Glorious One) and called by its fans "The Most Traditional Club" due to its history of greatness.
For more information, visit BOTAFOGO.com.br and follow @botafogo on Twitter, Instagram, Facebook, and YouTube.
About Parimatch
Parimatch is a global betting brand that integrates technology, business, and sports to deliver limitless entertainment based on innovation. Founded in 1994, Parimatch has grown to become one of the leading betting companies in Africa, Asia, Europe, and Latin America. Parimatch operates through partners in a franchise model.
Parimatch operates with a primarily digital positioning and is continuously developing and improving the quality of its customers' experience, which is enjoyed by 600 active users every month and a total of 6 million registered users across four continents.
