BPX Group receives international recognition at Zendesk's global event in Las Vegas.

BPX Group, operator of the sports betting and online gaming platforms Vaidebet , Obabet , and Betpix365 , was one of the highlights of Zendesk SKO 2026, a global event promoted by Zendesk and held in Las Vegas, United States. The group was invited by the company as an international benchmark client, a recognition that reinforces its position as one of the leading operations in the sector when it comes to excellence in customer relations.

Throughout the event, BPX Group shared its experience, strategy, and results using Zendesk solutions, showcasing concrete advancements in operational efficiency and customer satisfaction. Among the key indicators, the group recorded a 10-point increase in CSAT (Customer Satisfaction Score), as well as a 6-minute reduction in average customer service wait time.

Kathleen Sarah, Director of Customer Experience (CX) and Responsible Gaming at BPX Group, represented the group at the event and shared the key lessons learned and gains achieved from adopting Zendesk technologies.

“Being recognized by Zendesk at a global event as a model client is another step in the work that BPX Group has been building over the past few years. Advances in CSAT and operational efficiency show that investing in customer experience is not just a conceptual guideline, but a strategic decision that generates real impact on the business. The invitation to participate in Zendesk SKO as an international case study reinforces our positioning as an operation that puts the customer at the center of its strategy, even in a highly competitive sector,” highlighted Aislla Rocha, Vice President of BPX Group.

International recognition adds to BPX Group's consistent track record in customer service and reputation. In recent years, the group has won significant awards in Brazil, such as the ReclameAQUI Award, in addition to maintaining its operations with the RA1000 seal, reinforcing its ongoing commitment to transparency, agility, and quality in its relationship with consumers.