Award-Winning Philanthropy celebrates 7 years as an engine of social transformation in Brazil.

In 2025, prize-linked philanthropic capitalization bonds will celebrate seven years of existence in Brazil. This initiative, which combines raffles and donations to charitable organizations, has already generated billions of reais and established itself as an important tool to support the third sector.

Created by the Superintendence of Private Insurance (SUSEP), the National Council of Private Insurance (CNSP), and the federal legislative branch, this modality introduced a new way for social organizations to raise funds. At the same time, it provided legality and legal security to practices that previously occurred informally, especially on social media.

The logic is simple and powerful: by purchasing a capitalization bond, the consumer is entered into a raffle to win prizes, and at the same time, allocates part of the amount paid to philanthropic institutions. The initiative has become popular with the public and has generated a real impact on the lives of Brazilians in vulnerable situations.

In 2024, according to official data from SUSEP (Superintendence of Private Insurance), the "Filantropia Premiavel" (Prize-Winning Philanthropy) sector raised R$ 4,13 billion, representing 12,88% of the capitalization market, with R$ 1,89 billion allocated to donations. These resources benefited institutions such as Apae Brasil, Hospital de Amor, Fenapestalozzi, Instituto Ronald McDonald, Instituto Plural, Fundação Abrinq, Projeto Criança Cidadã, among many others.

Throughout the year, the philanthropic category distributed R$ 1,33 billion in prizes, representing 32,34% of all revenue from this category allocated to paid raffles. This amount corresponds to 70,81% of the total prizes distributed by the capitalization bond sector, which totaled R$ 1,88 billion.

The impact of the Prize-Winning Philanthropy is visible on several fronts: assistance to people with disabilities, support for children, adolescents and adults with cancer, distribution of basic food baskets, promotion of education and sports, shelter for homeless people and assistance to victims of natural disasters. Millions benefit from the network of services provided by philanthropic organizations. A chain of dignity, hope and transformation.

In addition to social benefits, this modality also generates positive economic impacts: it increases tax revenue and investments in government bonds, encourages the regularization of practices outside the law, boosts the creation of new businesses, expands job opportunities, and even returns almost a third of all revenue generated in prizes.

Since the pandemic, interest in digital raffles has grown, and with it, the adoption of regulated models. Content creators and influencers have begun acting as promoters and strategic partners in the marketing of these titles, strengthening the social impact network.

The model is also an example of governance, accountability, and transparency. The actions of charitable organizations, distributors, capitalization companies, and regulatory bodies are guided by rigorous control over the collection and allocation of resources, guaranteeing trust, credibility, and security for both participants and the institutions involved.

Seven years after its creation, the Prize-Winning Philanthropy program has established itself as one of the most successful models of social and economic mobilization in the country. A combination of luck, solidarity, and citizenship that transforms lives – and it's here to stay.

(*) Luiz Osório Silveira is a businessman, consultant and author of the book “Legalize Raffles, Lottery Draws and Commercial Promotions”

Sources: Official Susep data “Statistics” – https://www2.susep.gov.br/menuestatistica/ses/principal.aspx and “Susep Panel” – https://www2.susep.gov.br/safe/menuestatistica/pims.html.